Nokian Tyres introduces new state-of-the-art products for its winter tyre range

Press release 4 January 2018

Nokian Tyres introduces new state-of-the-art products for its winter tyre range: Nokian Hakkapeliitta R3, Nokian Hakkapeliitta R3 SUV, Nokian WR SUV 4 and Nokian WR G4 

The versatile, high-quality winter tyre range of the world’s northernmost tyre manufacturer is complemented as Nokian Tyres introduces four new product families: Nordic non-studded Nokian Hakkapeliitta R3 and R3 SUV winter tyres for the Nordic, Russian and North American, Nokian WR SUV 4 for the Central European and Nokian WR G4 for the North American markets. 

The Nokian Hakkapeliitta is a special product for demanding winter conditions and the leading winter tyre brand in the Nordic countries, Russia and North America.

- Next winter, our Hakkapeliitta winter tyre range will be more competitive than ever, as this winter season’s new product, the multiple test winning Nokian Hakkapeliitta 9 studded tyre, is joined by entirely new non-studded Hakkapeliitta winter tyres, says Petri Niemi, Head of Product and Pricing Management for Nokian Tyres.

- The new Nordic non-studded Nokian Hakkapeliitta R3 winter tyre is the number one choice for those who value unique driving comfort, safety and greener driving. These new products that utilise state-of-the-art technology will increase and support our sales during the coming winter seasons, Niemi continues.

The main markets for the new-generation non-studded Nokian Hakkapeliitta R3 and the Nokian Hakkapeliitta R3 SUV winter tyres for sport utility vehicles are in the Nordic countries, Russia and North America. The new products will also support the business of the winter weather pioneer in other markets, such as China, Japan and Ukraine.


In addition to the Nokian Hakkapeliitta winter tyres, the company is introducing entirely new winter products on its important growth markets in Central Europe and North America. The Nokian WR SUV 4 is an SUV tyre for varying Central European winter weather. Its excellent handling maximises peace of mind even at higher speeds.

In North America, Nokian Tyres is a pioneer in the popular All-Weather product range. The balanced handling and reliable grip of the new Nokian WR G4 passenger car tyre ensure safe driving in every season: from snowstorms and slush to pouring rain and sun-scorched asphalt.  

The new products will start shipping to retailers in the spring of 2018. The comprehensive and modern size selection will be available to consumers during the winter tyre season of autumn 2018. More information on the new winter tyres will be published across different channels during the winter and spring.

Further information: 

www.nokiantyres.com

Nokian Tyres plc,


Petri J. Niemi, Head of Product and Pricing Management, tel. +358 10 401 7646
petrij.niemi@nokiantyres.com

Nokian Tyres – the world’s northernmost tyre manufacturer 

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Nokian Tyres is the world’s northernmost tyre manufacturer. The company promotes and facilitates safe driving in demanding conditions. It supplies innovative tyres for cars, trucks and special heavy machinery mainly in areas with special challenges on tyre performance: snow, forests and harsh driving conditions in different seasons. Nokian Tyres’ product development is consistently aiming for sustainable solutions for safety and the environment, taking into account the whole life cycle of the tyre. A part of the Nokian Tyres group, the tyre chain Vianor has approximately 1,500 stores in 27 countries. In 2016 Nokian Tyres had approximately 4,400 employees and net sales of approximately 1,4 billion euros. Nokian Tyres’ share is listed on the Nasdaq Helsinki. Further information: www.nokiantyres.com

About Us

Nokian Tyres is the world’s northernmost tyre manufacturer and one of the most sustainable companies in the industry. We offer peace of mind in all conditions by developing high-quality, safe and eco-friendly tyres for passenger cars, trucks and heavy machinery. We are especially well known for our innovative winter tyres. Our group also includes the Vianor chain, specialising in vehicle maintenance and tyre services. In 2017, the company’s turnover was approximately EUR 1.6 billion and it employed some 4,600 people. Nokian Tyres is listed on Nasdaq Helsinki. Further information: www.nokiantyres.com

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