Nokian Tyres strengthens its cooperation with car manufacturers in Central Europe
Nokian Tyres plc Corporate Release, 5 December 2017 at 11:00 a.m.
The BMW Group has approved the Nokian WR D4 winter tyre as original equipment for BMW X1. This high performance SAV (Sports Activity Vehicle) uses the Nokian WR D4 in the size 225/55 R17 97H.
The Nokian WR D4 is a new-generation winter tyre developed by Nokian Tyres for the Central European weather conditions. It provides excellent grip and comfortable handling even at high speeds. The tyre meets the BMW Group’s strict requirements and is both a safe and stylish choice for drivers who value quality.
In order to receive an OE approval from the BMW Group, the Nokian WR D4 has undergone the car manufacturer’s thorough testing programme. This ensures that the tyre supplements the handling of a premium vehicle in an optimal manner and enables the driver to utilise the maximum performance of the vehicle and its tyres.
Nokian Tyres has been actively cooperating with car manufacturers for a long time, especially in the Nordic countries. The cooperation with the BMW Group expands these operations and strengthens Nokian Tyres’ position in Central Europe. Central Europe is the world’s largest winter tyre market and, therefore, one of Nokian Tyres’ most important areas of growth.
– The cooperation with the BMW Group shows that we, as the world's northernmost tyre manufacturer, are respected and the quality of our products is valued. This is a very important step for us in developing our OE activities and business further, says Group Sales Manager Markus Honkala from Nokian Tyres.
Nokian Tyres manufactures the winter tyres delivered to BMW at the Nokia factory in Finland – in the place where the world’s first winter tyre was born over 80 years ago.
Markus Honkala, Group Sales Manager, Car Dealer Business, tel. +358 10 401 7360, firstname.lastname@example.org
Download photos: Nokian WR D4 for BMW X1
Nokian Tyres is the world’s northernmost tyre manufacturer. The company promotes and facilitates safe driving in demanding conditions. It supplies innovative tyres for cars, trucks and special heavy machinery mainly in areas with special challenges on tyre performance: snow, forests and harsh driving conditions in different seasons. Nokian Tyres’ product development is consistently aiming for sustainable solutions for safety and the environment, taking into account the whole life cycle of the tyre. A part of the Nokian Tyres group, the tyre chain Vianor has approximately 1,500 stores in 27 countries. In 2016 Nokian Tyres had approximately 4,400 employees and net sales of approximately 1,4 billion euros. Nokian Tyres’ share is listed on the Nasdaq Helsinki. Further information: www.nokiantyres.com