HALLOWEEN 2011 SPENDING TRENDS & TOP CHILDREN’S COSTUME THEMES
Treats, Tricks and Product Tips from Unique Children’s Company One Step AheadLake Bluff, IL–According to One Step Ahead’s 2011 Parent Panel Halloween survey, half of respondents indicate their family’s interest in Halloween and related expenses have increased over time, with children’s costumes being their No. 1 expense. Four out of five participants claim they purchase at least one new children’s Halloween costume every year, with the majority of those making their purchases 15-60 days in advance versus waiting until the last minute. The survey reveals families have turned the one-day