Operation Lifesaver's “See Tracks? Think Train!” Campaign Wins MarCom Awards
See the release online: http://bit.ly/1xTndU0
FOR IMMEDIATE RELEASE
“See Tracks? Think Train!” Campaign Wins MarCom Awards
WASHINGTON, DC, November 13, 2014 – Operation Lifesaver, Inc.’s (OLI) “See Tracks? Think Train!” safety public service advertising (PSA) campaign has been awarded Platinum, Gold and Honorable Mention MarCom Awards for 2014, OLI President and CEO Joyce Rose announced today. The campaign itself won a Platinum MarCom Award; campaign billboards and posters won Gold Awards; and the TV and radio PSAs, along with the campaign microsite, received Honorable Mention Awards.
“The ‘See Tracks? Think Train!’ campaign is aimed at making safety an automatic habit for people when they are driving or walking near train tracks,” Rose said. “Operation Lifesaver is grateful to our partners at the U.S. Department of Transportation and the Association of American Railroads for their support of this award-winning national campaign.”
The PSA campaign features bilingual television, radio, print and billboard advertisements aimed at educating drivers and pedestrians about rail safety, with messages aimed at trespass prevention, rail crossing safety, and reducing distraction at train platforms.
Visit www.SeeTracksThinkTrain.org to view campaign materials, including infographics and other creative elements. Home Front Communications of Washington, DC, produced the campaign for Operation Lifesaver, Inc.
The annual MarCom awards, a creative competition for marketing and communications campaigns and materials, are administered and judged by the Association of Marketing and Communication Professionals. The 2014 MarCom competition received 6,500 award entries from corporate marketing and communication departments, advertising agencies, PR firms, design shops and production companies. The Platinum Award is presented to those judged to be among the most outstanding entries in the competition; the Gold Award is presented to entries judged by association professionals to exceed the industry’s high standards of excellence.
About Operation Lifesaver
Operation Lifesaver's mission is to end collisions, deaths and injuries at highway-rail grade crossings and along railroad rights of way. A national network of trained volunteers provides free presentations on rail safety. Learn more at http://www.oli.org; follow OLI on Facebook, Twitter, Pinterest and Instagram.