Orexo’s “Out the Monster” campaign wins a Gold Lions Health Award at the Cannes Lions Festival
Morristown, NJ - June 25, 2015 - Orexo’s “Out the Monster” campaign came out on top with a Gold Lions Health Award at the Cannes Lions Festival in France on June 19th. The Lions Health Awards recognize the most creative ideas in the healthcare and pharmaceutical communications industry. “Out the Monster” is a disease awareness campaign featuring a provocative image of a “monster” to depict accidental opioid addiction. Then telling the story of patients who became dependent through legitimate opioid use that originally began with a prescription from a health care provider. “Out the Monster”