Interim report 1 January – 31 March 2013

3 months ended 31 March 2013

  • Local currency sales decreased by 1% and Euro sales decreased by 4% to €381.3m (€395.7m).
  • Number of active consultants was up by 3% to 3.7m.
  • EBITDA amounted to €45.2m (€55.0m).
  • Operating margin was 10.0% (12.0%) resulting in an operating profit of €38.0m (€47.7m).
  • Net profit amounted to €28.0m (€34.5m) and EPS amounted to €0.50 (€0.61).
  • Cash flow from operating activities amounted to €28.4m (€58.1m).
  • Second quarter update: The underlying sales growth in the second quarter to date is around 2% in local currency.

CEO Magnus Brännström comments
Our continuous efforts to build a stable platform for long term growth are gradually resulting in improved momentum. After a weak trend during the last six quarters we returned to sales force growth during the first quarter. Several initiatives have been implemented to strengthen our total offering and efficiency such as an improved Success Plan in the CIS and the opening of the new Group Distribution Centre in Moscow – while affecting the profitability short term. We continue facing challenges in Europe, however experience encouraging development in the CIS and rest of the World.

Conference call for the financial community
The company will host a conference call on Thursday, 25 April at 09.30 CET.

Participant access numbers:
Luxembourg: +352 2 786 0202
Sweden: +46 (0)8 506 443 86
Switzerland: +41 44 580 6522
UK: +44 207 153 9154
US: +1 877 423 0830
Confirmation code: 947632#

The conference call will also be audio web cast in “listen-only” mode through Oriflame’s website: or through

25 April 2013
Magnus Brännström
Chief Executive Officer

For further information, please contact:
Magnus Brännström
, Chief Executive Officer,        Tel: +352 691 151 930
Gabriel Bennet, Chief Financial Officer,                 Tel: +41 798 263 713
Anders Ågren, VP Investor Relations,                   Tel: +46 765 422 353

Oriflame Cosmetics S.A.
24 Avenue Emile Reuter, L-2420, Luxembourg
Company registration no B.8835

About Us

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.3 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange.


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