Oriflame Cosmetics concludes share buyback programme

On 2 January 2013, Oriflame initiated a share buyback programme authorized by the Extraordinary General Meeting held on 19 December 2012 to repurchase up to 5,712,113 of the Company’s shares or Swedish Depositary Receipts (SDRs), equivalent to 10% of the current share capital, by instructing management to launch a first share buyback programme. The purpose of the share buyback programme is to optimise the capital structure of the Company.

According to the buyback programme, the Company was to purchase own shares or SDRs up to a maximum value of SEK 350m during the period from 2 January 2013 to latest 23 April 2013. The programme was implemented in accordance with Commission Regulation No. 2273/2003 of 22 December 2003.

Oriflame’s accumulated share buybacks in the period from 2 January 2013 to 12 April 2013 total 1,613,409 shares (corresponding to 2.8% of the total number of outstanding shares of 57,121,134 shares) at the total purchase sum of SEK 349,999,848, to an average price of SEK 216.9 per share. The share buyback programme announced has now been concluded.

The share buyback programme has been carried out on behalf and account of Oriflame on the open market through a financial institution commissioned by the Company. The financial institution has made its trading decisions independently of, and without being influenced by, Oriflame.


For additional information, please contact:
Gabriel Bennet, CFO +41 26 425 8721
Anders Ågren, VP Investor Relations +46 765 422 353

About Us

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.3 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange.


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