PROXI® Body Wash Receives Editors’ Pick Award from Progressive Grocer Magazine

Recognized as a Standout New Product of the Past 12 Months

CHARLOTTE, N.C. – August 30, 2011 – PROXI® Body Wash was chosen as an Editors’ Pick by Progressive Grocer Magazine . Every year, Progressive Grocer , a leading grocery trade publication, names the standout consumer products from the past 12 months. Judging is based on several criteria including innovation, functionality and value.

PROXI Body Wash was launched earlier this year as part of the new PROXI brand, a line of environmentally-conscious products using the simple power of hydrogen peroxide (H2O2). The PROXI line of oral care, personal care and home care products was developed for consumers seeking high performance, green attributes, value, quality and wellness in the products they use. http://proxiproducts.com   

PROXI® Body Wash has H2O2 and plant-based ingredients which create a rich lather to gently cleanse and hydrate skin.   With PROXI Body Wash’s environmentally-friendly combination of ingredients, consumers can feel good about using it on their skin. After H2O2 has done its work, it breaks down to just water and oxygen, without leaving a trace.

“As someone who has spent 25 years formulating personal care products, one of the key steps in innovative product development is the selection of high-performance raw materials that perform to our standards without impacting consumers or the environment in a negative way,” said Sandy Porter, chemist for PROXI products. “We’ve created something totally new and I am confident that consumers are going to like it,” she added.

PROXI is unique for the ingredients it contains, as well as what is left out. The formula excludes conventional body wash ingredients, such as SLS, Triclosan, EDTA or DMDM hydantoin, which are often avoided by consumers.  Its fragrance is derived from renewable resources, contains no phthalates, and is GRAS (Generally Recognized as Safe) Certified.

“We are honored to be recognized by Progressive Grocer . It is very exciting to be able to share the PROXI story among so many other great new “Editors’ Picks,” said Barbara Benton, VP of Marketing for Innovasource, the company that developed and markets the PROXI line.

The news is featured in Progressive Grocer’s August, 2011 issue, reaching a combined circulation of nearly 40,000.

About Innovasource :

Innovasource develops and markets environmentally-sustainable products for consumers and businesses. In 2011, PROXI®, a proprietary line of hydrogen peroxide (H2O2) based consumer products, unique to the marketplace, was launched. Long recognized as a trusted ingredient, H202cleans powerfully and breaks down to just water and oxygen, without leaving a trace. PROXI is also priced competitively against leading brands, so that going green can be affordable. The company was founded in 2007 by a seasoned team with more than fifty years experience in regulated product and consumer packaged goods. Innovasource’s headquarters is located in the Charlotte metropolitan region in Huntersville, North Carolina.  For more information, go to: www.innovasource.com   

Marcia Merrill

704.364.0084

Marcia@redRovercommunications.com

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