Prime Minister David Cameron loses by a landslide when it comes to being seen as the perfect dinner table companion – and Lord Sugar fares equally badly, according to the findings of a new survey.

For Britons looking forward to relaxing over a meal with their dream hosts are far more likely to choose glamorous TV star Holly Willoughby or cheeky chappies Ant and Dec, according to research from Fudges Bakery.

The sweet and savoury biscuit makers found that the prospect of politics and business on the mealtime agenda are viewed as a major turn-off with Brits eager to enjoy a more sociable break from their working day.

Fudges' survey of more than 2,000 adults, commissioned to kick off a new campaign promoting taking time to sit down and share food or a meal with family and friends, found that the Prime Minister scored among the fewest votes for the accolade of the nation’s most desirable dinner date, keeping company with the likes of Wayne Rooney, Lord Sugar, Kerry Katona and, surprisingly, One Direction heartthrob, Harry Styles.

The survey revealed that both men and women of all ages would rather sit down to a meal with curvaceous TV presenter Holly Willoughby. The 31-year-old The Voice star topped the poll for, firmly securing her status as the nation’s sweetheart and our favourite girl-next-door.

Meanwhile, poor Mr Cameron secured even fewer votes than ex-tabloid editor Piers Morgan and glamour model Katie Price.

Cheeky chappies Ant and Dec emerged as the most desirable dining partners for women, closely followed by Britain’s brainiest funny man, Stephen Fry, who managed to pip sporting pin-up David Beckham to the post. Perhaps unsurprisingly, men were most keen to enjoy the company of Holly Willoughby, pop star Cheryl Cole, and the Duchess of Cambridge, Kate Middleton.

Steve Fudge, managing director of Fudges, said: “Our survey also revealed that nearly one in four Brits never get the chance to share a meal with friends or family, so it’s hardly surprising that, given the choice, they’d rather dine with the girl-next-door than a politician. This year, we’re hoping to get Britain sharing and spending more time socialising and ‘breaking bread’ than chained to their desks or stuck to their sofas. And with the Jubilee and Olympics drawing ever closer, there should be plenty of opportunity to do so in 2012.”

Fudges is launching a campaign designed to encourage even the most miserable amongst us to spend more time with friends and family by breaking a biccie. This is kicking off with the launch of a limited-edition biscuit ‘sharing tin’ later this year.

Research commissioned on behalf of Fudges by OnePoll (March 2012) 2,000 UK adults

Notes to editors

Fudges was founded by Percy Fudge in Dorset in 1926 and the family has worked hard to preserve his legacy, adapting his award-winning savoury and sweet biscuits, delicious luxury cakes and indulgent treats to suit today’s discerning tastes. Fudges’ range of sweet and savoury biscuits, cakes and flatbreads is available from most major supermarkets, delis and farm shops.

For further information, please contact:

Nicole Kennedy

Richmond Towers Communications

26 Fitzroy Square



T: 020 7388 7421


May 2012