A Week of Free Fashion Shows at Old Spitalfields Market
Spitalfields, London, UK – Monday 10th May, 2010, marks the start of five consecutive days of free, fashion-filled events at London’s historic Old Spitalfields Market (OSM).
The market, which is well known for its fashion designers and retailers, is constructing a 30ft long catwalk that will act as the focal point for the week’s events.
Drawing on a rich vein of fashion excellence that runs throughout the area, the week’s events are a true collaboration between retailers, designers, hair stylists and beauty specialists. The participating retailers at OSM will also display a window sticker indicating that they have special OSM Fashion Week offers available.
Andrew Sparrow, events manager at OSM, commented: “This is the perfect example of how all of us at OSM can come together and celebrate the truly wonderful and diverse fashion offerings that the shops and market stalls have here.”
“I’ve been really pleased how everyone has pulled together in delivering what promises to be an exciting week of events.”
Starting on Monday 10th May 2010, retailers from the Market’s Lamb Street façade, including Area 142; Agnes B; Jigsaw; Dr Martens (supplying the footwear) and Lulu and Lush - also known as FairyGothMother, will display a range of fashion and accessories on the catwalk, accompanied by music and commentary. Pimps and Pinups are providing hair styling and Queens the decoration. This event takes place between 12pm and 2.30pm with the fashion show commencing at 1.30pm.
The following two days will see fashion retailers from the Commercial Street and Brushfield Street sides of the Market join forces and show off their latest designs, including names such as Dolly Dare; Nigel Hall; Foxbat Boutique; Traffic People and Cath Kidston.
Tuesday 11th May will be a more traditional catwalk show with Wednesday 12th May’s event playing host to an Alice in Wonderland-themed Mad Hatter’s Tea Party mixed with a vibrant fashion show.
These events will take place between 12pm and 2.30pm on each day respectively.
Also on Wednesday 12th May, back by popular demand, there will be a Swishing event, where ladies can drop off their unwanted garments, shoes and accessories in the morning – then return later in the day to choose someone else’s.
Swishing is clothes shopping, but with a twist. It removes the slightest traces of guilt and increases the pleasure of the shopping experience. In Britain, we annually throw away more than 2million tonnes of clothes – something that Swishing can help mitigate.
As with all of the week’s events, it is totally free and to take part, ‘swishers’ will need to bring along at least one item of clothing, shoes or accessories that are in excellent condition – getting a stamp for each item. This takes place at OSM between 7.30 and 9am.
Swishers can return to OSM between 1pm and 2pm to browse the items on offer, then return at 6pm to swish away to their hearts delight until the event closes at 6.30pm.
On Thursday, 13th May 2010, the day’s theme will be vintage clothing and will feature Doll for a Day and Georgia Nash. This event will take place between 12pm and 2.00pm.
Fashion Week at OSM culminates in Friday’s extravaganza (14th May 2010) – where up-and-coming designers from the market and surrounding areas get the chance to display their unique style on the OSM catwalk. This event will include: Gonsalves and Hall, Nicki Pumpkin, Pearl & Ivy, Glow, Never Full Dressed, Marvin Browne, Patrick Walsh @The Tailors Gallery and Jam – all modelled and choreographed by students from The London School of Modelling. This promises to be a fitting finale to the week’s festivities.
Malcolm Ball, chief executive of Wellington Market Company Plc, the company responsible for Old Spitalfields Market, added: “We took over the operation of OSM back in February of this year and this event typifies our approach.”
“We want visitors to OSM to experience what we like to call ‘retail theatre’, where visiting us becomes much more than just a shopping trip – it is a memorable experience.
“OSM Fashion Week will become a regular feature of our events calendar – as will food and drink-related events that will promote the best of produce from throughout the region and the UK. We’ll be publishing more details shortly.
“I would like to take this opportunity to thank everyone that is contributing towards our inaugural OSM Fashion Week – it promises to be an entertaining week.”
Old Spitalfields Market is a short walk from Liverpool Street Station and Aldgate East Tube – please visit www.oldspitalfieldsmarket.com
for further information.