GREAT WALL TO DEBUT AT CV SHOW WITH £13,998 STEED DOUBLE CAB PICK-UP
3/26/2012 11:55 AM EST
26 March 2012
For immediate release
GREAT WALL TO DEBUT AT CV SHOW WITH £13,998 STEED DOUBLE CAB PICK-UP
• Great Wall Motor Company to become first Chinese car brand on sale in UK
• Steed promises lowest purchase price of any double-cab pick-up, class-leading fuel economy and lowest insurance ratings
Great Wall Motor Company – market leaders for pick-ups and SUVs in China – will this month become the first Chinese automobile manufacturer to commence volume sales in the UK, following the launch of the Steed pick-up at the Commercial Vehicle Show (Birmingham NEC; 24 to 26 April).
The Steed is a robust and highly practical pick-up that will offer unrivalled value for money. Prices will start at just £13,998 (CVOTR) for the generously equipped Steed S model – the lowest for any double-cab pick up in the UK. With a gutsy 2.0-litre diesel engine, six-speed gearbox and selectable-on-the-move two/four-wheel drive, the Steed also delivers class-leading urban fuel economy and the lowest insurance ratings of any vehicle in the pick-up segment.
The Steed goes on sale through a brand-new, nationwide network of 40 Great Wall dealers. Hand-picked to reflect the brand’s values and philosophy, the dealers have promised standards of customer service that will break new ground in the pick-up market.
The Steed can be seen in Hall 3A Stand 70 at the CV Show next month – the first time a Chinese manufacturer has exhibited at the annual commercial vehicle showcase. Further details about the Steed and Great Wall’s comprehensive, high-value ownership proposition will be revealed next month.
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Editor’s notes:
About Great Wall
The UK launch of the Steed comes 35 years after the first Great Wall vehicle rolled down the company’s production line in Baoding, Hebei Province, near Beijing. In the interim period, the brand has become China’s largest SUV producer, building total assets of £2.7 billion and an employee base of over 42,000 people worldwide. Great Wall is also the only privately-owned Chinese automotive company to be listed on the Hong Kong Stock Exchange.
In 2011 Great Wall’s annual production capacity was expanded to 700,000 vehicles per annum with the opening of an all-new, state-of-the-art manufacturing facility at the coastal port of Tianjin, 60 miles from Beijing. This new plant is forecast to produce 400,000 examples of eight different Great Wall models – many of them destined for export markets.
Great Wall is making substantial investments in product development. For example, the company is building a brand new, £500 million R&D Technology Centre close to its headquarters in Baoding City. The facility will occupy an area of 250,000 square metres and accommodate 5,000 engineers.
Great Wall already exports its range of small and large family cars, SUVs and pick-up trucks to over 120 countries around the globe, including South Africa, Australia and Italy. Now it is seeking to establish itself in the UK, one of the world’s most demanding markets for pick-up vehicles.
For further Great Wall press information, please contact:
Robin Bartlett
Group PR and Events Manager
Tel: 0121 730 8161
Mob: 07807 284 368
Kate Bishop
Press officer
Tel: 0121 730 8160
Mob: 07920 469416