Pricer wins record order in the Nordic countries - Order value amounts to SEK 90 M

Pricer has, through its partner PSI Group, signed an agreement with a leading retail chain in the Nordic countries for installation of electronic shelf label systems. The agreement includes all stores of the retail chain and installations are expected to take off in the third quarter. Pricer and PSI have won the contract after a long period of evaluation and comprehensive pilot installations of the retailer.

“It is our largest installation in the Nordic countries so far. It is particularly encouraging that it also includes all the stores of the retail chain”, says Fredrik Berglund President of Pricer.

For further information, please contact:
Fredrik Berglund, CEO or Harald Bauer, CFO Pricer AB: +46 8 505 582 00


In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish Securities Exchange Act (2007:528). The information was distributed to the media for publication at 08:30 hrs CET on Wednesday, May 16th, 2012.


Pricer provides the retail industry’s leading electronic display and Electronic Shelf Label (ESL) platform, solutions, and services for intelligently communicating, managing, and optimizing price and product information on the retail floor. The platform is based on a two-way communication protocol to ensure a complete traceability and effective management of resources. The Pricer system significantly improves consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and scalable ESL solution. Pricer has installations in close to 50 countries with the largest ESL world market share. Customers include many of the world’s top retailers and some of the foremost retail chains in Europe, Japan and the USA. Pricer, in co-operation with qualified partners, offers a totally integrated solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further information, please visit

Pricer AB (publ)                                                                                                                                                                            Website:
Bergkällavägen 20-22                                                                                                                                                                 Telephone: +46 8 505 582 00
SE-192 79 Sollentuna                                                                                                                                                                   Corporate Identity number: 556427-7993


About Us

Pricer is a supplier of total system solutions for retail trade.


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