Pricer rolls out Dairy Farm stores in Singapore
Two retail chains in Singapore, Cold Storage and Guardian, have selected Nasdaq OMX listed Pricer's solution. The two chains have already started to implement the Pricer ESL (electronic shelf label) solution in their stores and the roll out is planned to be completed by the end of 2015. Pricer estimates the potential value of the projects to be about SEK 50M.The two chains are under the umbrella of The Dairy Farm Group; one of the largest holding companies in the Asian retail market. Cold Storage is Singapore's leading Fresh Food Retailer, while Guardian is the largest retailer of Health &