Hunter adds ‘wheel’ benefit to D.P. Tyres
The vision of D.P. Tyres’ owner Darren Parkinson, coupled with the accuracy, reliability and speed offered by the Hunter range of equipment, is putting the competition in a ‘spin’ in the north west.
That’s because the forward-thinking Wigan based tyre retailer has invested in a range of top specification Hunter servicing equipment, from sole UK distributor, Pro-Align. His business is now equipped with the very latest Hunter HawkEye Elite TD aligner with wheel alignment lift and a Hunter GSP9700 Road Force Balancer, which together, help Darren provide his customers with the highest levels of service and care possible.
What’s even more impressive is that, as a one man operation, Darren’s commitment to invest in such a range of top quality equipment proves that even with limited man power, you can build a successful and profitable business with great aspirations. Indeed, many of D.P. Tyres’ larger competitors are not as well equipped, giving Darren a significant business advantage.
Darren, who has built up the business over 11 years, had previously operated an aligner from a rival supplier, so was no stranger to the business opportunities that are possible by offering wheel alignment to customers.
However, he felt his previous hang-on style equipment wasn’t up to the job when it came to reading the measurements from larger wheels and after some internet research he quickly realised that the Hunter Hawkeye Elite TD was the aligner he needed.
Darren said: “Wheel alignment is a great add-on service to offer customers purchasing new tyres and we are typically doing about five or six alignment checks a day, proving that the HawkEye Elite TD is a valuable asset to the business.”
Indeed, the recently launched Hunter HawkEye Elite TD has a totally new design of integrated wheel clamp and target over previous models, delivering unrivalled speed and profit potential. The aligner can measure all 14 primary alignment angles and deliver printed measurement results in a record-breaking time of just 90 seconds, making speculative alignment checks (which are critical to opening up revenue opportunities) quick and easy.
As part of his tyre service, Darren puts his award-winning Road Force Balancer to daily use, which measures tyre force using a simulated road test. The end result is a smoother drive, one that can’t be achieved by standard balancing alone.
Paul Beaurain, managing director, Pro-Align, said: “Darren’s vision and wish to offer his customer’s the best is quite amazing and an example to us all. However, it’s because he’s always put his customers first that he’s been able to build a successful business. He’s a shining example of what can be done if a business really puts it mind to it.
“Likewise, it’s our emphasis on customer service and aftersales support that is letting our clients benefit from the opportunities offered by wheel alignment. An attractive proposition in these uncertain economic times when many businesses are looking for new or additional revenue streams and also a key factor in why ‘Pro-Align’ is regarded as a market leader.”
Pro-Align’s nationwide customer base spans all sectors - small independent garages, bodyshops, tyreshops, major franchise dealerships, motorsport specialists and major motor manufacturers. For more information visit www.pro-align.co.uk.
Darren added: “The level of professionalism from everyone at Pro-Align, whether it be on the sales side or the people installing the equipment, has been first class. Just like D.P. Tyres, they share a passion for perfection, which ultimately pays dividends for both the business and customers.”
Other services available at D.P. Tyres include brakes and exhausts, powder coating and alloy wheel refurbishment. For more information visit www.dptyres.co.uk
Pro-Align is one of the UK’s leading independent suppliers of wheel alignment and wheel service equipment. Its advanced systems are used by many vehicle manufacturers, franchised dealer groups, independent workshops, motorsport specialists and vehicle technology consultancies. Pro-Align is the sole UK distributor for the Hunter range of wheel aligners, balancers and tyre changers.
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