New research reveals cultural fit is a key consideration when choosing a cloud provider

Annual survey by Proact and AG Connect finds that 70% of companies would choose out-tasking over outsourcing. When making the complex decision of who to select as a cloud provider, organisations do not just consider cost, but instead seek a partner that has the right cultural fit in order to achieve the desired service quality. This theory is supported by the results from the 2017 edition of the Hybrid Cloud Journey Barometer survey, conducted by leading data centre and cloud services provider Proact and AG Connect. The two parties interviewed 559 IT professionals about selecting a cloud provider and a variety of other IT transformation topics.

Selection criteria

The survey results illustrated that when choosing a service provider, three criteria play an important role, namely the service costs involved, the deep-seated IT knowledge of the IT partner and their cultural fit. Flexibility also turned out to be a key factor. Almost 90% of respondents consider flexibility as important or very important when purchasing cloud services. Flexibility in this instance refers to customers having a wide selection of choice, from the location where data is stored, to management and financial models.

Predictable costs

Even when companies choose a public cloud platform, cost is a crucial consideration. A total of 95% of participants believe it’s somewhat or very important that these costs are predictable, compared to 85% last year. This increase portrays that these companies are not necessarily interested in the total price of the services, but are alternatively looking for a transparent provider.

Specialists are preferred 

Most companies are not looking for a one-stop shop when seeking a cloud provider. 70% prefer out-tasking to outsourcing, this being 6% increase compared to last year. Furthermore, these results demonstrate that quality comes before cost.

Arrange an exit beforehand 

The importance of arranging an exit strategy was clearly visible, with only 4% of participants not having an opinion on this matter. More than half (52%) thought that coming to an agreement about a potential service contract termination is highly important. The respondents were also asked what they consider the most important component when defining an exit strategy. 37% highlighted the need to have full cooperation from their former service provider during the switch. 31% indicated the importance of having no downtime during the exit.

The right fit

Sander Dekker, Business Unit Director of Proact Unit West, says: “Choosing the right cloud provider isn’t easy. How do you determine whether a service provider has an approach and a culture that truly suits your business? That is why it is not surprising that customers usually base their initial decision on costs. It is, however, a lost opportunity, because you need a lot more information than that to build a successful partnership.

“The survey has shown that a third of customers need up to six months to get used to the new service provider. That is one of the reasons Proact has developed our Business Cloud Alignment methodology, using the starting point: think before you act. We use this method to help customers determine how to best distribute the varying IT specialisms, after which they can find a specific service provider for each of these areas.

For further information, please contact:

Jason Clark, CEO and President, Proact, tel. +44 1246 266300

Peter Javestad, VP/IR, Proact, tel. +46 733 56 67 22, peter.javestad@proact.eu

Danny Duggal, Head of Strategic Communications, Proact, tel. +46 733 56 6843, danny.duggal@proact.eu

About Proact
Proact is Europe’s leading independent data centre and cloud services provider. By delivering flexible, accessible and secure IT solutions and services, we help companies and authorities reduce risk and costs, whilst increasing agility, productivity and efficiency. We’ve completed over 5,000 successful projects around the world, have more than 3,500 customers and currently manage in excess of 100 petabytes of information in the cloud. We employ over 800 people in 15 countries across Europe and North America. Founded in 1994, our parent company, Proact IT Group AB (publ), listed on Nasdaq Stockholm in 1999 (under the symbol PACT). For further information about

Proact’s activities please visit us at www.proact.eu

About the survey

This year, 559 professionals participated in the Hybrid Cloud Journey Barometer survey. Of the respondents, nearly a third work for a small organisation with a maximum of 20 employees. Just over a quarter work for a company with more than 1,000 employees. Approximately 43% work for an organisation with 20 – 1,000 employees. Most of the participants work in the corporate service industry, the IT industry, or for the government.

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About Us

Proact is Europe’s leading independent data centre and cloud services provider. By delivering flexible, accessible and secure IT solutions and services, we help companies and authorities reduce risk and costs, whilst increasing agility, productivity and efficiency. We’ve completed over 5,000 successful projects around the world, have more than 3,500 customers and currently manage in excess of 100 petabytes of information in the cloud. We employ over 800 people in 15 countries across Europe and North America. Founded in 1994, our parent company, Proact IT Group AB (publ), was listed on Nasdaq Stockholm in 1999 (under the symbol PACT). For further information about Proact’s activities please visit us at www.proact.eu

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