BOBO HOTEL, NOW MANAGED BY PROHOTEL INTERNATIONAL, BECOMES MEMBER OF SMALL LUXURY HOTELS OF THE WORLD

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November 30, 2011 (Buenos Aires, Argentina) BoBo Hotel & Restaurant in Buenos Aires, Argentina recently came under new management and is now operated by Houston-based Prohotel International Inc. Since Prohotel took over operations in September, BoBo Hotel has also been welcomed as a new member of the prestigious Small Luxury Hotels of the World (SLH) portfolio.

The new induction to SLH confirms BoBo’s position as a modern luxury city-center property with a high standard for service. The 15-room self-described “bourgeois bohemian” boutique hotel is located in the heart of Palermo Soho, an upscale trendy design district of Buenos Aires. BoBo is an old town house that was renovated with a modern, elegant décor while maintaining the structure and charm of the 1927 house.

One of the first initiatives under the new management contract with Prohotel was to make known the quality of service and reach a larger audience by joining a reputable hotel group. “BoBo is a perfect fit for Small Luxury Hotels of the World. It’s a unique boutique hotel in the heart of Buenos Aires that provides the service one would expect of any SLH property,” says Samir Saab, president of Prohotel International. As one of only two SLH properties in Buenos Aires, this new association recognizes BoBo’s one-of-a-kind luxury experience.

“We are honored to join such an esteemed group and I’m excited to see what the future holds as a new member of SLH,” says Ignacio Peñalver, General Manager of BoBo.

Media Contact:

Laura Suttles

Prohotel International Inc.

1.713.528.7862

pr@prohotels.com

About BoBo Hotel & Restaurant

BoBo Hotel & Restaurant is a luxury boutique property in Buenos Aires, Argentina. Set amidst designer houses and fashion boutiques in the heart of Palermo Soho, BoBo was built around such well-known figures as the Argentine writer and poet, Jorge Luis Borges, and the Argentine Marxist revolutionary, Che Guevara, who once lived in Palermo. BoBo consists of 15-uniquely decorated rooms with different design themes ranging from minimalist to art deco. BoBo Restaurant serves a menu that explores exotic Mediterranean flavors combined with oriental influences fused with native Argentinean tastes.

BoBo Hotel & Restaurant is a member of Small Luxury Hotels of the World and is marketed and operated by Prohotel International of Houston, which markets and operates the celebrated Esencia Estate in the Riviera Maya.

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BoBo Hotel & Restaurant is a new member of Small Luxury Hotels of the World.
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BoBo Hotel & Restaurant is now marketed and operated by Prohotel International Inc.
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