Pyramid exhibits interactive, in-store e-commerce systems at Retail Business Technology Expo 2012

Freiburg, Germany, 9 March 2012 – Pyramid Computer, specialist manufacturer of custom IT systems, will be showing its polytouch 32 all-in-one multi-touch system for point-of-sale (POS) and in-store e-commerce applications at Retail Business Technology Expo 2012, taking place at London’s Earls Court, 13-14 March. Pyramid will be co-exhibiting with Intel (Stand #440) and international software partners Corporate Karma and OXID eSales AG. Corporate Karma will be demonstrating its “Alpha Alien” App for retail product promotion on the innovative Pyramid polytouch action table and OXID eSales AG will be showing its shopping cart software for e-commerce and multi-channel retailers.

polytouch for multi-channel retail

In the in-store environment, the polytouch 32 all-in-one system presents an innovative kiosk solution that connects to the web to facilitate multi-channel strategies such as cross-selling, product promotion applications and social network integration. For example, the system was recently deployed by Wincor Nixdorf for multi-touch, cross-channel order-taking systems in the new Marks & Spencer store on the Champs-Elysées, Paris. The e-commerce kiosks offer a stylish design, are easy to use, efficient and highly interactive.

polytouch 32 is the industry’s first all-in-one system to feature state-of-the-art capacitive touch technology. The technology supports 10 simultaneous touches at an ultra-fast 10 millisecond response time while rejecting palms, allowing developers to create a natural, intuitive and responsive user experience.

polytouch 32 is a highly compact, frameless plug & play device, making it flexible for standalone use or for integration into counters, desks, totems or kiosks in any professional environment. A range of additional hardware components can be added to the system via extension modules, depending on application requirements. These include barcode- or RFID-readers, speakers, Bluetooth modules and cameras.

polytouch for POS product promotion

The polytouch action table, to be demonstrated by Corporate Karma with its Alpha Alien App on the stand, is a desk constructed of semi-transparent white acrylic with an integrated polytouch 32 system. It incorporates 150 programmable high-brightness LEDs and full HD LCD screen (1920x1080), offering a wide viewing angle and non-reflective, solid glass surface. Integrated imagers permit objects or documents placed on the glass surface to be recognised and registered. Furthermore, the table offers the power of the latest generation of Intel processors (Core i7-2600) with HD 2000 graphics, giving developers the creative freedom to incorporate even the most advanced multi-user and 3D functionality.

The Corporate Karma app supports the virtual brand “Alpha Alien” and its energy drink “Shai Hulud”. The app is specifically designed for the retail food and beverage industry to facilitate product promotion and engage younger target groups at the POS. It demonstrates how a stationary multi-touch device like polytouch can be used to increase brand awareness and leverage sales in an intuitive and entertaining way.

e-commerce software for online mail-order businesses

Also on the stand, OXID eSales AG will be presenting a broad range of value-added Internet shop services for online retailers. More than 3,000 B2C and B2B online shops value the scalability, modularity and quality of OXID eShop. They benefit from the implementation of flexible, fully customisable solutions that offer fast ramp up and low costs. OXID eShop will be further expanded by the e-commerce intelligence platform OXIDeFire, the gateway to cloud-based e-commerce. A single user interface provides professional management of online marketing, market places, payment services, credit checks and intelligent search.

For further information, please visit:

Pyramid Computer: /

Corporate Karma:

OXID eSales AG :


Beky Cann

Neesham Public Relations

Tel: 44 (0) 1296 628180



About Us

About PyramidFor more than 25 years Pyramid Computer GmbH, based in Freiburg, Germany, has specialised in the development and production of customised IT systems for professional users. Over 100 staff are employed at its headquarters in Freiburg, as well as at its production and logistics centre in Erfurt. Since 1997, Pyramid has been continually awarded TÜV ISO 9001 certification and is successfully audited by major industrial customers on a regular basis. To offer support for polytouch project planning and implementation, Pyramid has established a partner network of experienced creative agencies, application developers, systems integrators, service and hardware partners. For further information, please visit and Link to polytouch video: