Realfiction completes implementation of rental service concept for their Dreamoc line

Today Realfiction Holding AB (”Realfiction”) announces the company’s first rental of its largest Dreamoc model (XXL3). The client, Virginia Panel Corporation, will be participating at Productronica Tradeshow in Munich, Germany on the 14-17 of November. Today’s rental marks that the company’s rental service concept for the Dreamoc line of mixed reality displays is now fully implemented in Western Europe and the United States.

An important part of Realfiction’s ongoing global expansion is to offer the company’s customers greater flexibility and lower initial costs. A key element in this development is to go from only selling mixed reality displays to offering complete service solutions. The rental of the required hardware is offered through the company’s global partner network. While purchasing the hardware still remains the most sought after business model by customers, rental offers a flexible way of utilizing the company’s displays and technology for short-term campaigns and other one-off events.     

– The possibility to remove the hardware sale from the equation has been well received by our partners as well as end-clients. We are already noticing an increased interest from existing clients, while we are also able to reach a significantly wider customer base than before, says Realfiction's CEO Clas Dyrholm. 

During the latter part of 2017, the rental concept has been gradually implemented, and the first rental projects with smaller Dreamoc displays have already been completed. The concept is now fully available for the company's Dreamoc line in Western Europe as well as in the United States.  

– We are now taking an important step forward towards increasing the utilization of our market-leading mixed reality displays, without the need for special glasses. Our strong partner-focus remains intact, and we see our rentals to end-clients as a way of supporting our partners in geographical regions where they are not yet established to complete the rental themselves, says Clas Dyrholm. 

For more information about Realfiction, please contact: 

Clas Dyrholm, Founder and CEO 

Telephone: +45 25 22 32 81 


Certified Adviser  

Sedermera Fondkommission is the company’s Certified Adviser.  

This information is information that Realfiction Holding AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on November 14th, 2017.

About Realfiction Holding AB

Founded in Denmark in 2008, Realfiction is a leading mixed-reality solutions company, a market estimated to reach USD 80 billion by 2025. The company’s first product, Dreamoc, has been sold in over 10.000 units. DeepFrame, a new patent-pending product platform available as mixed-reality displays in larger and smaller formats, was made available to customers in September 2017. DeepFrame enables a wide range of new application areas for companies within entertainment, manufacturing and retail. The platform is also being developed for innovative consumer products. For easy access to Realfiction’s products, the company provides complete solutions that can be purchased, rented or leased in collaboration with a global network of distributors and content creators. Realfiction Holding AB’s share is publicly traded on Nasdaq Stockholm First North under the symbol “REALFI”.  The share’s ISIN code is SE0009920994.




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