Realfiction launches Dreamoc Diamond – a new elegant mixed reality display for exhibitions, malls and airports

Today Realfiction Holding AB (”Realfiction”) launches the Dreamoc Diamond, an new elegant flagship model in the company’s lineup of Dreamoc displays for glasses-free mixed reality experiences. The Dreamoc Diamond is suitable for creating attention at exhibitions, malls and other open spaces where people come together. The display will be available to order and rent from today, and will also be presented to a large audience of industry peers, partners and potential new clients at the upcoming ISE 2018 fair in Amsterdam, taking place February 6-9. 

Dreamoc Diamond is one of the company’s largest Dreamoc models ever built, designed as an elegant diamond with four large panes of glass. This allows for real objects and projected 3D holographic images to be blended together and experienced from all sides of the display at the same time. As an example, the display can present everything from small exclusive products like a perfume, visualizing all the nuances in the form of flowing animations evaporating from the real bottle, all the way to larger products like premium suitcases or designer furniture, highlighting intricate details and features.

The Dreamoc Diamond has been designed by Danish designer Steffen Schmelling, who has previously designed products for brands like Bang & Olufsen, LG and Samsung to name a few.    

”We are constantly working on improving ourselves, and pushing the limits for what is possible to achieve with mixed reality in social environments. Our new Dreamoc Diamond display, developed in collaboration with Danish designer Steffen Schmelling, offers our most exquisite Dreamoc experience at this time”, says Realfiction CEO Clas Dyrholm.

He explains that the Dreamoc Diamond was developed to cater to the suggestions recievied from selling more than 10 000 Dreamoc displays to a number of market leading customers from different parts of the world.

”The Dreamoc Diamond has a slimmer and more elegant cabinet, and the platform height inside the display can be adjusted to present and glorify both small and very large objects. It is also possible to add a customizable billboard on top of the cabinet to attract even more attention. Additionally, the display takes no more than one hour to assemble, something I am sure will be appreciated by our event-focused customers”, says Clas Dyrholm.

More information and specifications can be found at

For more information about Realfiction, please contact: 

Clas Dyrholm, Founder and CEO 

Telephone: +45 25 22 32 81 


Certified Adviser  

Sedermera Fondkommission is the company’s Certified Adviser.  

This information is information that Realfiction Holding AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on December 1st, 2017.

About Realfiction Holding AB

Founded in Denmark in 2008, Realfiction is a leading mixed-reality solutions company, a market estimated to reach USD 80 billion by 2025. The company’s first product, Dreamoc, has been sold in over 10.000 units. DeepFrame, a new patent-pending product platform available as mixed-reality displays in larger and smaller formats, was made available to customers in September 2017. DeepFrame enables a wide range of new application areas for companies within entertainment, manufacturing and retail. The platform is also being developed for innovative consumer products. For easy access to Realfiction’s products, the company provides complete solutions that can be purchased, rented or leased in collaboration with a global network of distributors and content creators. Realfiction Holding AB’s share is publicly traded on Nasdaq Stockholm First North under the symbol “REALFI”.  The share’s ISIN code is SE0009920994.




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