Realfiction presents “Magic-as-a-Service”, an innovative mixed reality service for the retail industry with a fixed monthly fee
Realfiction Holding AB (”Realfiction”) has developed a complete subscription service that include usage of the company’s MR displays and scheduled content updates. The company is in final negotiations with end-clients in the retail sector and expect to present the first agreements in Q3 2018.
This new and innovative subscription service enables even the least technology-savvy shopping centres, retail chains and brand owners to easily adapt Realfiction’s mixed reality solutions to increase sales, create awareness and add members to loyalty programs. Furthermore, the subscription service eliminates the barrier of investing in hardware, as well as the cost and time in developing continuous content updates.
“This business model makes it possible for companies in the retail sector to use our spectacular mixed reality solutions just as easily as old-fashioned LCD screens. Linked to their existing campaign calendar, they can present new products and offers, show different functions or additional equipment and ask us to produce interactive services that appeal to attractive target groups,” says Realfiction’s CEO Clas Dyrholm.
To deliver time and cost-effective content updates, Realfiction has developed a simple yet powerful content creation platform based on ready-made templates and generic concepts that will be used by the company’s team of 3D artists and external content developers.
“We were initially planning to distribute the development platform to our content-driven partners, but the strategy we have chosen now is much more effective. Instead of developing user interfaces and support for a subset of our partners we will now be able to offer all of them, including more sales-driven companies, access to a streamlined, market-leading mixed reality service that should have great sales potential all over the world,” says Clas Dyrholm.
For more information about Realfiction Holding AB, please contact:
Clas Dyrholm, founder and CEO
Telephone: +45 25 22 32 81
Email: clas@realfiction.com
Certified Adviser
Sedermera Fondkommission is the company's Certified Adviser.
This information is information that Realfiction Holding AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on August 2nd, 2018.
About Realfiction Holding AB
Founded in Denmark in 2008, Realfiction is a leading mixed-reality solutions company, a market estimated to reach USD 80 billion by 2025. The company’s first product, Dreamoc, has been sold in over 10.000 units. DeepFrame, a new patent-pending product platform available as mixed-reality displays in larger and smaller formats, was made available to customers in September 2017. DeepFrame enables a wide range of new application areas for companies within entertainment, manufacturing and retail. The platform is also being developed for innovative consumer products. For easy access to Realfiction’s products, the company provides complete solutions that can be purchased, rented or leased in collaboration with a global network of distributors and content creators. Realfiction Holding AB’s share is publicly traded on Nasdaq Stockholm First North under the symbol “REALFI”. The share’s ISIN code is SE0009920994.
