SEGWAY LAUNCHES REDESIGNED WEBSITE TO REFLECT NEW PRODUCTS AND TARGET MARKETS
Unveiling coincides with ‘Ninebot by Segway miniPRO’ launch and CES 2016 Exhibition
Bedford, New Hampshire – January 5, 2016 – Segway Inc. (Segway), the world’s leading provider of electric personal transportation and a wholly owned subsidiary of Ninebot Limited (Ninebot), announced today that its officially launched a brand new segway.com. The new website is now more closely aligned with the company’s strategic vision for growing its product portfolio and catering to the consumer market.
“The timing to rollout our new website couldn’t be better. We’ve launched the miniPRO, we’re exhibiting at CES 2016 and leveraging our global reputation for quality to improve product distribution in the U.S.,” said Lufeng Gao, CEO, Segway. “We value the massive fan base the Segway brand has amassed over 15 years. We’re excited to deliver new products, new applications and a new website that offers viewers fresh content, enhanced imagery, video – and that will offer e-commerce functionality in the very near future.”
Segway.com’s mobile first, parallax design is clean, easy to navigate and delivers just enough content to entice a consumer to purchase at retail and/or engage with our channel, possibly arrange for a demo ride, buy the product and change the way they live, play and work. The site’s aesthetic content focuses heavily on its products for markets including:
- Consumer & Lifestyle
- Public Safety
- Professional
- Robotics
- Tours
“We made the redesign and launch of segway.com a priority to ensure consumers, specifically the millennial market, could easily access information about the company we are today and the smart, performance-driven, fun personal transportation products we’re bringing to market,” said Brian Buccella, Vice President of Marketing and Business Development. “Segway is moving in a very positive direction. We’re proud of the reputation we’ve earned for high-quality and safe products and we look forward to further engaging with our target markets through this website.”
About Ninebot Limited & Segway Inc.
Ninebot is a privately held company. In April 2015, Ninebot strategically merged with Segway, headquartered in Bedford, New Hampshire. The combined company focuses on the development, manufacturing, distribution and sales of short-distance transportation products. The ultimate goal is to promote the evolution of our products to become the world’s leading provider of mobile robotics solutions. Segway boasts an international distribution network of more than 250 retail points in 80 countries. For more information, please visit www.segway.com and www.ninebot.com.
Suzanne Dumaresq
Segway Inc.
P: 603.222.6294
Media Center: www.segway.com/news
About Ninebot Limited & Segway Inc.
Ninebot is a privately held company. In April 2015, Ninebot strategically merged with Segway, headquartered in Bedford, New Hampshire. The combined company focuses on the development, manufacturing, distribution and sales of short-distance transportation products. The ultimate goal is to promote the evolution of our products to become the world’s leading provider of mobile robotics solutions. Segway boasts an international distribution network of more than 250 retail points in 80 countries. For more information, please visit www.segway.com and www.ninebot.com
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