redheadPR paints Swindon Town Football Club red       @redheadPR

Swindon Town Football Club’s (STFC) press box at The County Ground will be revamped with the distinctive branding of redheadPR, the dynamic independent public relations consultancy.

redheadPR’s sponsorship of Swindon Town Football Club’s press box will be in full view on the 7thFebruary 2013 in time for Swindon Town’s match against Bury, and throughout the rest of the season. redheadPR feel particularly privileged, as they are the first company to sport their colours on the press box for quite some time.

The press box will display the striking design of redheadPR's unmistakable branding, showcasing with their iconic hallmark @redheadPR and their expertise of keeping #aheadofthecurve in business and communications.

This presents the public relations consultancy with a brilliant opportunity to demonstrate their commitment to supporting the local League One football club.

Without doubt Swindon Town Football Club, now under the management of Paolo Di Canio, has progressed beyond expectations from their position two years ago and now sit third in the league table. redheadPR is extremely proud to sponsor the team in a period of such success.

The redheadPR sponsorship of the press box could not have come at a better time. It has been announced that Swindon Town will avoid administration after a takeover agreement by Banbury owner Jed McCrory, subject to Football League approval.

Sara Tye, Founder and Managing Director of redheadPR said: “I'm delighted to be sponsoring Swindon Town Football Club. It’s extremely important to me to support my local community and the press. Swindon Town Football Club is the heart of the town and, as my hometown, it gives me such pride to participate in the community spirit. I wish the team all the best this season.”

Swindon Town Football Club was founded by Reverend William Pitt of Liddington in 1879. The team turned professional in 1894 and joined the Southern League which was founded in the same year.

On Tuesday 26th February 2013, redheadPR is sponsoring the match ball to compliment with redheadPR’s sponsorship of the press box. Before kickoff, guests will enjoy a match preview with former STFC Player and Hall of Fame Inductee, Phil King. After the match, the Man of the Match will be announced and he will then present a signed, commemorative STFC football.

Other opportunities to see the redheadPR press box will be on match days taking place at Swindon Town Football Club’s home ground, The County Ground. These include:

Swindon v Preston North End           23 February 2013
Swindon v Walsall                           9 March 2013
Swindon v Notts County                   23 March 2013
Swindon v Oldham Home                 30 March 2013
Swindon v Stevenage                       20 April 2013
Swindon v Crewe                             6 April 2013

This is not the first time the Swindon based company has shown enthusiasm for engaging in the community spirit. At the end of last year, redheadPR celebrated its 10th anniversary and a momentous year with a fundraising black-tie event, 121212, in which nearly £3,000 was raised for Swindon's local charities.

Sara Tye held the position of Vice Chairman at Old Town Business and Professional Association which helps to support the development of local businesses in Swindon. Sara is also a Patron of her local church Christ Church Swindon where she held the 121212 event.

redheadPR has been actively involved with the Mayor’s Campaign, which helped to raise a record-breaking £68,000 for the Prospect Hospice, the Willows Counselling Service and the Children’s Cancer and Leukaemia Movement (CALM).

Editorial Contacts:

Emma De Maio
07921 160 134

Sara Tye, Founder & Managing Director, redheadPR

Sara Tye, an award winning top 500 international PR, and Evening Standard Green PR of London, founded redheadPR in London. The vision was to create a company of passionate people who understood how to identify opportunities and deliver the best return on investment for ambitious brands, individuals and organisations.

Sara has worked with Green & Black’s, Frangi Tie Rack, Blue Dragon, Nokia (corporate and CSR), Belu Mineral Water, Centrepoint, Raleigh International, Cardiac Risk in the Young and She has over 20 years of communications expertise and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. Sara played a key role in the implementation of BT’s environmental policy and the development and management of the philanthropic Best Practice process at Yellow Pages. 

The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended by the CIPR (Chartered Institute of Public Relations) as a sustainable PR programme. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.

Sara developed stakeholder relations at Thames Water Utilities, headed up communications at Yellow Pages and spent three years managing the personal PR at home and abroad of globally for The Body Shop founder, the late Dame Anita Roddick. Sara took The Body Shop online. Client experience includes British Heart Foundation, Black Tower, Latina, S&A Foods, WHSmith,,, Yell UK Web Awards, Carlton Interactive, and Sony.

Sara has experience of all forms of media, on and offline, and has worked with most global outlets, from The Philippines Inquirer, 60 Minutes Australia and the Financial Times to Pamela Wallin live in Canada.

Prior to founding redheadPR, Sara built two PR agencies, running international brands such as Packard Bell and Nokia with 360 degree stakeholder communication plans and online and social networking strategies. She has judged both the PRCA Awards and PR Week Awards and was a member of the PRCA Members and Marketing Committee.

Sara is also experienced in crisis situations, having run the Ken Saro-Wiwa campaign against Shell while at The Body Shop. This involved working with some of the most senior global figures in politics, industry and journalism, from Glenys Kinnock’s office in Strasbourg. 

As well as studying management for six years, Sara has also started up a Mexican restaurant, helped run a residential home for the elderly and hotel in St Ives, Cornwall.

Willows Counselling Service

Willows are a local Charitable Trust, which was set up at the joint request of the Area GP Committee and the Council of Churches. We offer professional counselling to adults or couples who refer themselves by phone, in person or via a form from the website.  Counselling can be low cost or free because of subsidies via joint projects with other organisations, donations from churches, Friends of Willows and so on. Willows takes a special interest in supporting those who are recovering from early life neglect, trauma and abuse. We also work alongside a variety of other agencies to support those with enduring needs, including the NSPCC and Barnados at family centres, the Salvation Army at Booth House, and support voluntary placements. Our Training Programme includes Counselling, from Introductory up to Diploma level, and other related areas of therapeutic and pastoral care.

Christ Church Swindon

Christ Church has been a focal point for worship, service and celebration for nearly 160 years – coming particularly into its own during periods of war, conflict, public and private mourning and has provided a backdrop for everyday births, marriages and deaths."  Over the last 159 years, Christ Church Clergy and community have been at the heart of the improvements in health, education and social care in Swindon. We plan to make Christ Church a lighter, warmer, more accessible and more comfortable place to meet.  It will become a space that can be adapted to a far wider variety of uses. We intend to replace the old heating system, level the floor and introduce more comfortable and flexible seating arrangements.