Redheads make the final of the Wiltshire Business of the Year Awards 2013
Sara Tye, Founder and MD of the dynamic independent public relations consultancy, redheadPR, is now a finalist in the Wiltshire Business of the Year Awards 2013 for the title of ‘Business Person of the Year’, whilst her company is also a finalist for ‘Small Business of the Year’.
The Wiltshire Business of the Year Awards is the most prestigious awards event for businesses in the county, developed by Newsquest Wiltshire to reward and celebrate the most dynamic and innovative businesses.
Sara says, “After redheadPR’s success in the last few years, it feels fantastic to reach this stage as finalists in the awards. My business constantly stays ahead of the curve, and I am honoured that my team and I have been recognised by such a prestigious awards organisation.
On an individual level, I feel really pleased to be a finalist in the Business Person of the Year category; I’ve dedicated my life to the PR profession, philanthropy and the community, and after winning awards in London, it really means a lot to be recognised in my home county too.”
Sara has worked tirelessly over the years to develop and grow her business: redheadPR is far more than just a public relations company, providing consultative services in branding, marketing, event management, film and photography. redheadPR’s business ethos is to integrate itself within a client’s business, sharing the same enthusiasm for their sector and the same commitment to their products and services.
The business also takes pride in its ability to be flexible and thrive in the 21stcentury business market: redheadPR has cutting-edge knowledge of social media, SEO and digital design.
The winners and the runners up of the 2013 Wiltshire Business of the Year Awards will be announced at the Black Tie Gala Dinner and Awards Ceremony on Friday April 26 at Center Parcs in Longleat. The event will be attended by finalists, sponsors and other major businesses in Wiltshire.
Sara Tye, Founder & Managing Director, redheadPR
Sara Tye, an award winning top 500 international PR, and Evening Standard Green PR of London, founded redheadPR in London. The vision was to create a company of passionate people who understood how to identify opportunities and deliver the best return on investment for ambitious brands, individuals and organisations.
Sara has worked with Green & Black’s, Frangi Tie Rack, Blue Dragon, Nokia (corporate and CSR), Belu Mineral Water, Centrepoint, Raleigh International, Cardiac Risk in the Young and crocus.co.uk. She has over 20 years of communications expertise and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. Sara played a key role in the implementation of BT’s environmental policy and the development and management of the philanthropic Best Practice process at Yellow Pages.
The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended by the CIPR (Chartered Institute of Public Relations) as a sustainable PR programme. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.
Sara developed stakeholder relations at Thames Water Utilities, headed up communications at Yellow Pages and spent three years managing the personal PR at home and abroad of globally for The Body Shop founder, the late Dame Anita Roddick. Sara took The Body Shop online. Client experience includes British Heart Foundation, Black Tower, Latina, S&A Foods, WHSmith, CDNOW.com, sports.com, Yell UK Web Awards, Carlton Interactive, and Sony.
Sara has experience of all forms of media, on and offline, and has worked with most global outlets, from The Philippines Inquirer, 60 Minutes Australia and the Financial Times to Pamela Wallin live in Canada.
Prior to founding redheadPR, Sara built two PR agencies, running international brands such as Packard Bell and Nokia with 360 degree stakeholder communication plans and online and social networking strategies. She has judged both the PRCA Awards and PR Week Awards and was a member of the PRCA Members and Marketing Committee.
Sara is also experienced in crisis situations, having run the Ken Saro-Wiwa campaign against Shell while at The Body Shop. This involved working with some of the most senior global figures in politics, industry and journalism, from Glenys Kinnock’s office in Strasbourg.
As well as studying management for six years, Sara has also started up a Mexican restaurant, helped run a residential home for the elderly and hotel in St Ives, Cornwall.