Swindon Town Football Club players show support for redheadPR sponsorship

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Swindon Town players, James Collins and Andy Williams showed their support for redheadPR’s sponsorship of the press box at The County Ground, as they were photographed with Founder and Managing Director of redheadPR, Sara Tye. 

The press box at The County Ground has been revamped with the distinctive branding of redheadPR, the dynamic independent public relations consultancy.

redheadPR’s sponsorship of Swindon Town Football Club’s press box is now in full view. redheadPR feel particularly privileged, as they are the first company to sport their colours on the press box for quite some time.

The press box displays the striking design of redheadPR's unmistakable branding, showcasing with their iconic hallmark redheadPR and their expertise of keeping ahead of the curve in business and communications as well as a stamp to mark celebrating their ten prosperous years in business.

Sara Tye, Founder and Managing Director of redheadPR said: “It was great for James and Andy to help celebrate the sponsorship of the press box after so many years and I'm delighted to be supporting Swindon Town Football Club and these players.”

Collins signed for Swindon in the summer joining from Shrewsbury Town. Last season he helped the Shrews clinch promotion to League One, finishing second behind eventual champions Swindon.

Williams, one of Paolo Di Canio’s first signings for the 2012/13 season. The striker joined Town in the summer  after an impressive campaign in front of goal with Yeovil Town in 2011/12.

redheadPR’s visionary design presents the public relations consultancy with a brilliant opportunity to demonstrate their commitment to supporting the local League One football club.

Without doubt Swindon Town Football Club, now under the management of Paolo Di Canio, has progressed beyond expectations from their position two years ago and now sits third in the league table. redheadPR is extremely proud to sponsor the team in a period of such success.

On Tuesday 26th February 2013, redheadPR is sponsoring the match ball to compliment with redheadPR’s sponsorship of the press box. Before kickoff, guests will enjoy a match preview with former STFC Player and Hall of Fame Inductee, Phil King. After the match, the Man of the Match will be announced and he will then present a signed, commemorative STFC football.


Editorial contacts
Emma De Maio
07921 160 134

Sara Tye, Founder & Managing Director, redheadPR

Sara Tye, an award winning top 500 international PR, and Evening Standard Green PR of London, founded redheadPR in London. The vision was to create a company of passionate people who understood how to identify opportunities and deliver the best return on investment for ambitious brands, individuals and organisations.

Sara has worked with Green & Black’s, Frangi Tie Rack, Blue Dragon, Nokia (corporate and CSR), Belu Mineral Water, Centrepoint, Raleigh International, Cardiac Risk in the Young and crocus.co.uk. She has over 20 years of communications expertise and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. Sara played a key role in the implementation of BT’s environmental policy and the development and management of the philanthropic Best Practice process at Yellow Pages. 

The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended by the CIPR (Chartered Institute of Public Relations) as a sustainable PR programme. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.

Sara developed stakeholder relations at Thames Water Utilities, headed up communications at Yellow Pages and spent three years managing the personal PR at home and abroad of globally for The Body Shop founder, the late Dame Anita Roddick. Sara took The Body Shop online. Client experience includes British Heart Foundation, Black Tower, Latina, S&A Foods, WHSmith, CDNOW.com, sports.com, Yell UK Web Awards, Carlton Interactive, and Sony.

Sara has experience of all forms of media, on and offline, and has worked with most global outlets, from The Philippines Inquirer, 60 Minutes Australia and the Financial Times to Pamela Wallin live in Canada.

Prior to founding redheadPR, Sara built two PR agencies, running international brands such as Packard Bell and Nokia with 360 degree stakeholder communication plans and online and social networking strategies. She has judged both the PRCA Awards and PR Week Awards and was a member of the PRCA Members and Marketing Committee.

Sara is also experienced in crisis situations, having run the Ken Saro-Wiwa campaign against Shell while at The Body Shop. This involved working with some of the most senior global figures in politics, industry and journalism, from Glenys Kinnock’s office in Strasbourg. 

As well as studying management for six years, Sara has also started up a Mexican restaurant, helped run a residential home for the elderly and hotel in St Ives, Cornwall.