BRAND NEW RELISH COOKBOOK APP LAUNCHED

Report this content

Fine Dining and Restaurant Guides publisher Relish Publications has launched its own bookstore application available from i-tunes to bring their hard back series of publications to a brand new audience.

The application features three of the books from the current series immediately and with an additional three titles launching this year, will offer a countrywide guide to the best restaurants and the recipes of the best chefs in the UK, from one location. All downloadable books follow the same format of the hard back books, with around 25 restaurants and chefs featured in each book, and with around 90 recipes and a complete larder guide to the best local produce in each area.

The new online bookstore app is Free to download from I-tunes and means that Relish can now reach a global market, where interest in British cuisine is at an all time high. The prospects for sales online of the book overseas is enhanced because of the major ex patriot communities around the world and also the huge amount of tourism in the various regions featured in each of the guides.

The books also have a large new UK based audience with those who love the convenience of a tablet device being able to get the full hard back book quality through the downloadable format.

The format for the recipe books means that they offer both a practical guide to those searching for the best restaurants in a region, and inspiring recipes to those with flair in the kitchen. The new format is suitable for all tablet devices and with hi-res HD full colour tablets now the norm following the launch of devices like Kindle Fire and Galaxy to challenge the dominant Ipad, the market for downloadable high quality cookery books now exists.

Duncan Peters, Managing Publisher at Relish Publications commented: “We are very proud to launch this application and now that tablet devices can handle HD full colour publications, and are available to the mass market, we feel the time is right to make our Relish Books application available. We know it will become a firm favourite for the ultimate foodie and those keen to experiment with new innovative recipes. We waited to launch our product this way, simply because our hard back books have been so well regarded and offer a great quality companion to anyone who loves inventive cooking and fine dining. The online offer through this app carries the same quality graphics and information as our range of books, and we know this opens our product up to the massive ex-pat market and internationally, where demand for high quality British cuisine is very high.”

“We have priced these books really competitively and the advantage of being able to store these beautiful books on a compact device or tablet means that for those in search of great places to eat, our Relish series of guides is now completely portable. We are really excited with the positive reviews we have received to the book in this format, and the app which has only just launched is already reaching a whole new international audience,” concluded Duncan.

For a limited time, samples of the books in the series are free to download, and all books are available to buy from just £4.99, which is outstanding value in for top end downloadable cookery books.

The new application is available from Apple i-tunes store by searching for ‘Relish Books’

Mark Carton

mark@lateraladvertising.co.uk

0191 5641444

About Relish Publications

Relish Publications are an independent publishing house offering an exclusive guide to the UK's Finest Restaurants and Chefs. Each Restaurant has been hand-picked by Relish and represents the very best each region has to offer. Selecting a highly acclaimed venue to dine at couldn't be easier. We offer you a full biog about each Restaurant, stunning photography and FREE use of the chefs' exclusive recipes so that you can cook like a Michelin starred chef in your own home.

The series of beautiful hard back recipe books, featuring recipes from the region's finest chefs are available from our bookshop, the featured Restaurants and on Amazon. They make perfect gifts for travellers and foodies alike. These ingredients are what make this Relish Restaurant Guide genuine and unique.

Tags:

Media

Media

Documents & Links

Quotes

We are very proud to launch this application and now that tablet devices can handle HD full colour publications, and are available to the mass market, we feel the time is right to make our Relish Books application available. We know it will become a firm favourite for the ultimate foodie and those keen to experiment with new innovative recipes. We waited to launch our product this way, simply because our hard back books have been so well regarded and offer a great quality companion to anyone who loves inventive cooking and fine dining. The online offer through this app carries the same quality graphics and information as our range of books, and we know this opens our product up to the massive ex-pat market and internationally, where demand for high quality British cuisine is very high.
Duncan Peters