Denmark is the leading Nordic market for online purchasing says new report


Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report.

The report “Scandinavia B2C E-Commerce Report 2011” provides an in depth analysis of B2C E-Commerce in Scandinavia . The report provides revenues and competitors, and also covers internet users and online customers. The report covers Sweden , Norway , Finland and Denmark .

In 2010, Denmark was the leading Nordic country in terms of the average number of online purchases, followed by Norway , Sweden and Finland .

According to the report as much as 90 % of the Swedish population used the internet. Sweden was the leading Scandinavian country in terms of Internet users in May 2011, reaching more than 6 million.

According to the report, in Sweden 2010 the leading product categories in B2C E-Commerce were "travel," "consumer electronics," "fashion and shoes" as well as "media/entertainment." The most popular online shops with Swedish customers were Adlibris (books), Cdon (books and other media), Ellos (fashion) und H&M (fashion).

Read more about the report “Scandinavia B2C E-Commerce Report 2011”


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