Denmark is the leading Nordic market for online purchasing says new report

Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report.

The report “Scandinavia B2C E-Commerce Report 2011” provides an in depth analysis of B2C E-Commerce in Scandinavia. The report provides revenues and competitors, and also covers internet users and online customers. The report covers Sweden, Norway, Finland and Denmark.

In 2010, Denmark was the leading Nordic country in terms of the average number of online purchases, followed by Norway, Sweden and Finland.

According to the report as much as 90 % of the Swedish population used the internet. Sweden was the leading Scandinavian country in terms of Internet users in May 2011, reaching more than 6 million.

According to the report, in Sweden 2010 the leading product categories in B2C E-Commerce were "travel," "consumer electronics," "fashion and shoes" as well as "media/entertainment." The most popular online shops with Swedish customers were Adlibris (books), Cdon (books and other media), Ellos (fashion) und H&M (fashion).

Read more about the report “Scandinavia B2C E-Commerce Report 2011”

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