Allied Specialty Vehicles Selects ʺREVʺ as New Company Name
New name and tagline drive home company’s commanding foothold and future growth in specialty vehicle market
Allied Specialty Vehicles (ASV) has announced the roll out of a new corporate name REV Group Inc., more directly aligning the company with its continuing commitment to building and delivering many of the world’s most popular specialty vehicle brands. The company serves a diverse group of market segments under the corporate brand, manufacturing 23 unique brands of buses, mobility vehicles, ambulances, fire apparatuses, recreation vehicles, terminal trucks and sweepers.
According to President and CEO, Tim Sullivan, the first priority in the selection of a new name was to ensure it communicated to the marketplace the company’s forward-thinking, international leadership in the industries it serves. Additionally, it wanted a name representing passion, momentum, and one of which all employees could be proud. Sullivan says changing the name from Allied Specialty Vehicles to REV Group, Inc. meets all of these criteria.
"Like a revving engine letting bystanders know a car is preparing for a quick acceleration, REV communicates to the world that we are set for growth," Sullivan says. "REV shows speed and engagement in action. REV lets the world know we don’t simply manufacture specialty vehicles—we REVolutionize them."
In connection with the new name and logo, the company has also introduced a new “Vehicles for Life” tagline. With more than 5,000 employees building more than 18,900 specialty vehicles every year, Sullivan points out that every one of the company’s 23 brands helps “connect and protect” lives around the world every single day.
“Whether saving lives by transporting the sick and injured to hospitals, enriching the lives of families as they travel on vacations, or making lives more mobile for those with disabilities, our vehicles are an integral part of everyday life,” Sullivan says. “We believe the REV banner will serve as a strong corporate identity for the role we play both nationally and internationally as we move forward.”
SOURCE: REV Group, Inc.
(1 Photo Enclosed)
(1 REV Logo Enclosed)
Yolanda Carrasquillo, Executive Assistant
About REV Group
REV Group, Inc., formerly Allied Specialty Vehicles (ASV), is a +$1.7 billion manufacturer of industry-leading motor vehicle brands serving commercial, fire & emergency and recreation markets. Within the commercial division, REV offers a full line of buses, terminal trucks, sweepers and mobility conversion vehicles. The fire & emergency division offers a complete line of fire apparatus and ambulance vehicles. Within the recreation vehicle division, the company produces motorized RVs under several of the industry's most iconic brands. For more information about REV visit www.REVgroup.com, or to view a short video about the REV rebranding effort, visit: www.REVgroup.com/video