Myers Lister Price targets growth as re-brand unveiled
18 July 2012
ALTRINCHAM-based Myers Lister Price Solicitors (MLP Solicitors) is on track for double-digit growth and is already 25% ahead of turnover targets for 2012-13, according to managing partner, Michael Lister.
The firm has also re-branded as it consolidates its position as the specialist commercial law firm for North West businesses and business owners.
As part of the re-brand, the firm undertook a research project with existing and potential clients, followed by a series of brand workshops to define its service and operational processes and develop a clearly defined brand footprint.
Michael Lister, managing partner at MLP Solicitors, said: “Our research very clearly showed what commercial clients need, want and value from their legal adviser; clear direction and straightforward advice delivered by business savvy solicitors who understand the impact of business interruption.
“Ultimately, business owners are looking for successful outcomes, a proposition which features in our new strapline.
“Our new visual identity differentiates the firm from High Street solicitors and conveys the modern and vibrant approach we have to helping our clients achieve their goals.
“However, the visual aspect of the brand was the final consideration. Our re-branding exercise was really about understanding our vision to be the most trusted provider of legal services for business people in the north west and how we convey this message to the market. It focused our minds on the way we look, talk and behave, all with an eye on delivering successful outcomes for clients.
“It is important that the whole MLP team is pulling in the same direction, each understanding their role in contributing to the client experience.
“We now have a very clearly defined brand proposition which is entirely client centric and a team eager to drive the business forward. We work with corporate clients to help them plan for the whole lifecycle of their businesses, which is a strategy that delivers tangible returns in line with their goals.”
This approach is already producing dividends. The firm has advised clients in eight deals already this financial year, totalling £22.5m, with four deals (£16.5m) completing on just one day in June. There are also further deals pending completion in the next few weeks valued at £20m.
Mr Lister added: “The spike in deals activity is a result of the long-term investment we make into really understanding our clients and their business and sharing the same vision they have for success.
“Rather than being appointed to advise at deal stage, we have normally worked with our client over a long period of time, so we really understand the business and the motivations and objectives of the business owner. This in turn makes the actual deal process a much smoother, efficient process.”