ROCOL DRIVES SOCIAL MEDIA LAUNCH WITH BRITISH SUPERBIKE COMPETITION
Determined to take industrial lubricants and site safety systems to a whole new level, ROCOL® has launched official Facebook and Twitter sites to engage with its growing band of customers and distributors. To celebrate its launch, the leading manufacturer is offering fans of its social media sites the opportunity to win two VIP tickets to a British Superbike Championship race day.
Representing its first foray into the world of social media, the new sites can be found at www.facebook.com/rocol and www.twitter.com/rocol Here, fans can stay connected to receive regular updates on product news, forthcoming events, instructional videos, company announcements and blogpost articles that aim to offer advice on common lubrication problems and special offers. Alternatively, both sites can be accessed directly from ROCOL’s website at www.rocol.com
Renowned for being innovative in the field of industrial lubricants and line marking systems, ROCOL® will be one of the first manufacturers in this sector to use Facebook and Twitter to directly connect with its audience and the company firmly recognises its value as a communications tool.
“Social media now plays a vital role in day-to-day corporate communications and, determined to engage fully with our audience, we are committed to developing an active role in this evolving landscape,” explains Gareth Procter, Product Manager at ROCOL®.
Gareth adds; “By encouraging customers and distributors to engage with the brand in an informal environment, ROCOL® can ultimately enhance these relationships.”
For all visitors who visit and ‘like’ its Facebook and Twitter pages before June 30th 2012, ROCOL® is offering one lucky winner and partner the chance to become a VIP for the day and spectate at one of the British Superbike Championship race days. As well as witnessing some of the best racers in the world dual at speeds up to 180mph, the lucky winner will enjoy a private viewing area from the VIP Hospitality Suite, exclusive grandstand and a great dining experience.
ROCOL® manufactures a comprehensive range of innovative greases, oils, metalworking fluids, lubricants, aerosol paints, anti-slip floor coatings and line marking systems that are renowned for exceeding today’s challenging operating conditions. ROCOL® prides itself on producing technically advanced products with industry needs at its core. For further information on ROCOLÒ and its product range, visit www.rocol.com or contact the customer services team on 0113 232 2700.
PHOTO-CAPTION: ROCOL® unveils its new Facebook site at www.facebook.com/rocol Representing its first foray into social media, the company can also be found on Twitter at www.twitter.com/rocol