Oura Health Named One of Finland’s Most Promising Startups

Ambition and international growth see health tech company included on Business Weekly’s list of hottest startups


Finnish wearable health tech company Oura Health has been named one of Finland’s most promising startups by Business Weekly (Talouselämä), the largest weekly business publication in Finland.

The Oulu-based health tech company behind the Oura ring and app has been recognized for its field-leading wellness technology and strong company growth fuelled by more than 15,000 pre-orders being placed during the first two months of pre-sales for the new Oura ring. Since being officially announced at the Slush tech conference on November 30, 2017, pre-orders for the new Oura ring have been received from more than 50 countries to date, with around 60% coming from the USA.

A jury composed of recognised Finnish industry experts chose the most promising startups based on their ambition and potential for international growth. “A great team is courageous, international, complements each other’s’ skills and gets things done,” says Inka Mero, jury president and Chairman of the Board for Industryhack, in Business Weekly.

“People from many different backgrounds and life situations are excited about the Oura solution. Our retention rates are higher than industry averages, which is a sign that we’re bringing real value to people’s lives,” says Petteri Lahtela, CEO of Oura Health. “The new Oura ring and app is a unique combination of technology, science, design and wearing comfort. We have extremely competent, passionate people in each of these fields in our team, which is growing by the day.”

The Oura ring is used by entrepreneurs, technologists, biohackers and health professionals around the world. Dr. Peter H. Diamandis, whose achievements include Founder and Executive Chairman of the XPRIZE Foundation, Executive Founder of the Singularity University and the Co-Founder and Vice-Chairman of Human Longevity Inc. (HLI), is a long-term user of the first-generation Oura ring.

“The vast majority of people today are not getting enough quality sleep,” he said. “I love my Oura ring, it helps me understand how I’m spending one-third of my life. Sleep diagnostics, like the Oura ring, has the potential to positively impact the lives and health of billions of people.”

The new Oura ring and the free Oura app helps users get more restorative sleep and align their lifestyle to their natural circadian rhythm. The app offers daily advice on a range of subjects, including optimal bedtimes to ensure more restorative sleep.


Oura Health’s Chief Scientist Hannu Kinnunen will feature as a keynote speaker at the Wearable Technology Show in London from March 13–14. Please get in touch if you would like more information.

About Oura Health Ltd.

Oura Health Ltd. is a Finnish health technology company founded in 2013. Oura is the world’s first wellness ring and app that shows how your body responds to your lifestyle by analyzing your sleep, activity levels, daily rhythms and the physiological responses in your body. Personalized for you, Oura guides you towards better sleep, recovery and readiness to perform. Oura has users in over 50 countries, and several top universities, research organizations, sleep clinics, and companies are utilizing the data and insights Oura provides.

In addition to the CES 2016 Best of Innovation Award, Oura Health has received among others the Fitness Award of the American Women’s Health Magazine in May 2016. In 2017,Oura Health was selected as the Best Health/Lifestyle Startup in Finland at the Nordic Startup Awards. Oura Health Ltd.’s HQ and major manufacturing facilities are located in Oulu, Finland. Other locations include Helsinki and San Francisco. For more information, visit www.ouraring.com.

Media Contact, Virpi Tuomivaara: press@ouraring.com
Product images, lifestyle images and logotypes available at - Oura Press Kit

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