San Manuel Indian Bingo & Casino Launches “You Are Here”

New Brand Identity Highlights Real, Life-Changing Moments

San Manuel Indian Nation, Calif. – March 18, 2013 – San Manuel Indian Bingo & Casino has proudly launched  “You Are Here,” an exciting new branding campaign that is a natural extension of the Casino’s popular “How Far Is Fun” campaign.

“Now that people are familiar with the convenient location of San Manuel, it is time to promote our greatest asset, our amazing guests,” said Steve Lengel, Executive Director of Casino Operations. “Every frame, image, and story within “You Are Here” consists of actual guests. We have captured the moments that have changed lives forever, from the reunited love of high-school sweethearts to hitting the jackpot numerous times in one day to life-long friendships made over lunch, San Manuel is where it all happens.”

To help capture all of the exhilarating moments found within the casino walls, San Manuel put together an all-star production team. Director Jeff Apps, known for being able to condense huge amounts of excitement into 30 seconds through his work with several high-profile campaigns was brought on, along with Academy-Award winning cinematographer Russell Carpenter (“Titanic”). The smooth voice of the witty Barry Weiss, from the runaway hit show “Storage Wars,” supplies all of the voiceovers. Rounding out the effort are the chart-topping members of Far East Movement, who worked to provide a custom score utilizing their hit song “Change Your Life.”

While the team assembled is not new to Hollywood, the actual scene-stealers are San Manuel’s real guests. Over two-dozen guests are highlighted in the TV spots, billboards, and radio ads. They come from different cities, different backgrounds, and for different reasons, but one thing is the same: they each have a story to tell about how San Manuel has changed their life. Ricky and Tish, Morgan, Hector and Maria, The Lunch Bunch, you’ll find them all at San Manuel when You Are Here. “We love our guests, and you will too. We are so anxious for everyone to meet them,” said Lengel.

CONTACT: Jonathan Yost

San Manuel Indian Bingo & Casino (909) 475-1800 x4222

About San Manuel Indian Bingo and Casino

San Manuel Indian Bingo and Casino is Southern California’s one-stop destination for entertainment and fun. With it’s central location, over 3,000 of the latest slots, live poker and Vegas-style blackjack, high-limit gaming, exceptional bingo, incredible entertainment, sumptuous dining and generous player’s reward program, San Manuel has been providing life-changing experiences since 1986. Since that time, players have received over $2 billion in cash, prizes and giveaways, making any visit to San Manuel an exciting and memorable experience. For more information on San Manuel Indian Bingo and Casino, please visit their Web site at or call 800-359-2464. San Manuel Indian Bingo & Casino: You Are Here.