Agricultural Supplier Aiming to Nurture Growth in Mobile Market
Ascott Smallholding Supplies Launches Mobile Website
Wiltshire, UK (May 10, 2012) - A leading Wiltshire based supplier of animal feeds, agricultural supplies and horticultural products is looking to nurture its business in 2012 by targeting growth through mobile markets. The company has recently launched a mobile friendly version of its website specifically optimised for users with mobile devices, such as Smartphones.
Smartphones, which include popular brands such as Blackberry and iPhone, have led to a significant change in how consumers access the web; due to the increase flexibility and connectivity they grant users the ability to access the Internet from almost any location.
The biggest problem faced by users of Smartphones is the small screen size as the majority of desktop sites are difficult to navigate using such a device. The market is changing quickly so there is a real need for optimised and mobile friendly versions of websites that can provide a positive user experience and a site that can be navigated with ease.
Wiltshire based Ascott Smallholding Supplies (www.ascott-dairy.co.uk) had observed the changes in user behaviour and the increasing number of visits from mobile users and knew they needed to take action to ensure that they didn’t miss out on any potential sales opportunities.
Within this sector the majority of businesses are yet to realise the importance of mobile; but the team at Ascott wanted to ensure that they were able to stay ahead of the competition. They see mobile as a way to achieve growth by providing a platform that allows customers to browse and buy with ease; whether at home, work or on the move.
Ascott Smallholding Supplies has been trading online since 2002 and although it’s still early days the mobile friendly site has already started receiving orders and led to a growth in enquiries since launch.
Mark Self, owner of Ascott, commented, “Our market isn’t the most competitive, but making the most of every opportunity is vital in our business and we wanted to ensure that we’re able to service the needs of all our customers no matter how they visit our website.”
“We believe we offer great value as a business and have a very loyal customer base, but we need to make sure that we’re giving our customers a great service as this is the key to ensuring that they keep coming back to us.”, added Mr Self.
A UK based web development company, Sayu Limited, designed and built the mobile website for Ascott using SayuConnect (www.sayuconnect.com); a dedicated service launched in 2011 designed to enable any website to go mobile.
In March 2012 SayuConnect became an approved Google supplier for businesses who want to establish a mobile presence. The site contains a useful mobile checker tool that is able to show how traditional websites look on mobile devices (http://www.sayuconnect.com/mobile_check.php).