Past, present and future meet in Scania’s new web site
Today, Scania’s global online presence undergoes a major transformation and development. The new Scania Group web site will have a clear focus on news, images and videos about Scania’s operations, businesses and transport solutions from around the world.
“We continue to strengthen our online channels,” says Staffan Ekengren, Head of Scania Newsdesk. “As a global company, we know the importance of a strong digital presence to reach our customers and other stakeholders.”
“Over the past year, it became increasingly evident that our Newsroom has increasingly become the primary focal point for stories and the gateway to social media,” says Erica Zandelin, Head of Online Governance & Solutions at Scania. “We have now adapted to that development and combined our corporate and current information.”
Scania’s new web site is a comprehensive arena for information not just about Scania, but also about developments within the transport and logistics fields – with a significant focus on sustainability.
“Much of the long-lasting information on the new corporate site will be perceived as more dynamic since we link information on, for example, sustainability to current and previous stories that exemplify different aspects of the transport and logistics industry,” says Erica Zandelin.
As Scania in 2016 celebrates its 125th year anniversary, the new web site also provides comprehensive historical content. For readers more interested in future transport solutions the innovation section will be a treat.
The new Scania Group web site can be found at http://www.scania.com/group. For deeper and more detailed insight into Scania’s products and transport solutions, please see
For more information, contact:
Staffan Ekengren, Head of Scania Newsdesk
staffan.ekengren@scania.com
+46 728 58 77 44
Erica Zandelin, Head of Online Governance & Solutions
Erica.zandelin@scania.com
+46 707 78 26 30
Scania är en av världens ledande tillverkare av lastbilar och bussar för tunga transporter samt industri- och marinmotorer. En växande del av verksamheten är service- och tjänsteutbudet, som garanterar Scanias kunder kostnadseffektiva transportlösningar och hög tillgänglighet. Scania erbjuder också finansiella tjänster. Scania är verksamt i ett hundratal länder och har 42 000 anställda. Forskning och utveckling är koncentrerad till Sverige. Tillverkning sker i Europa och Sydamerika med möjlighet till globalt utbyte av såväl komponenter som kompletta fordon. Under 2014 uppgick faktureringen till 91,1 miljarder kronor och resultatet efter skatt till 6 miljarder kronor. Scanias pressreleaser finns på www.scania.com/se
Tags: