Trump Home™ and Serta® Launch New iSeries™ Mattress Technology

Serta’s Cool Action™ Gel Memory Foam now available in Trump Home Innerspring Mattresses

The Trump Organization and Serta Mattress are bringing the latest in comfort and support technology to mattress shoppers with the new Trump Home™ iSeries™ mattress collection. The Trump Home mattress collection has been updated with beautiful new fabrics and the latest technology. The collection features Serta’s exclusive iSeries technology, combining Serta’s finest comfort innovation with its most advanced innerspring support system. For the first time, Serta’s exclusive Cool Action™ Gel Memory Foam is combined with their Duet™ Coil Individually Wrapped Coil-in-Coil support system for the ultimate luxury sleep experience. This breakthrough design offers consumers the benefits of Cool Action Gel Memory Foam with the traditional support of an advanced innerspring.

Serta’s revolutionary Cool Action material is the world’s first memory foam infused with Serta’s exclusive MicroSupport™ gel - for up to seven times more cooling comfort and up to two times more support than ordinary memory foam.   Every Trump Home iSeries mattress combines this advanced material with Serta’s Duet Coil Support System, which is uniquely designed to respond to each sleeper’s body for balanced comfort and deep, postural support.   Plus, all Trump Home iSeries mattresses are compatible with Serta’s Motion Perfect® Adjustable Foundation, which allows for a completely customizable sleep experience.

These mattresses are the newest addition to the successful Trump Home collection, which in addition to mattresses includes lighting, bath textiles and accessories, and crystal stemware, barware and giftware. Trump and Serta introduced Trump Home mattresses in 2009, appealing to consumers interested in experiencing the Trump lifestyle at an affordable price. The expansion into the gel memory foam category now offers the same affordable luxury of Trump Home to mattress shoppers interested in the latest gel memory foam technology.

“Together with Serta, we have raised the bar on what customers can expect from their mattresses,” said Cathy Hoffman Glosser, Executive Vice President of Global Licensing for The Trump Organization. “With this new collection, we are able to offer the luxurious sleep experience of a five-star property in the comfort of your own home. We have combined the best of both brands – the high quality and attention to detail synonymous with Trump coupled with Serta’s latest technology – to deliver a unique and innovative product at a great value. ”

Trump Home iSeries mattresses are available now at select Serta retailers across the United States. Consumers can choose from a variety of mattress models, ranging from ultra-plush pillow top models to traditionally firm models. Suggested retail prices range from $1299 - $2499 (Queen mattress plus standard foundation). Visit www.serta.com to find a retailer near you.

Media Contact: Kelly Ellis for Serta at kellis@serta.com

About Serta
Serta is a bedding brand leader and the manufacturer of the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys.   Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta’s exclusive gel memory foam and an advanced innerspring system.   For more information, visit www.serta.com.  As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

 
Serta has 23 U.S. and 4 Canadian manufacturing plants.  In addition, Serta is distributed internationally in more than 100 other countries.  With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality

About the Trump Organization

The Trump Organization encompasses global real estate development and global licensing, sales and marketing, property management, golf course development, entertainment, entertainment and product licensing, brand development as well as restaurants and event planning.  The product licensing division of the company has selectively granted licenses for the manufacture and distribution of product under the Donald J. Trump Signature CollectionTM brand (men’s tailored clothing, dress shirts, neckwear, jewelry, accessories, small leather goods and eyewear) and the Trump HomeTM brand (lighting, mattresses, crystal and bath).  In addition, a new men’s fragrance, Success by TrumpTM, was introduced in 2012.  Donald J. Trump is the Chairman and President of The Trump Organization, a privately held company in New York.  For more information, visit www.trump.com.

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About Us

In 1931, an assembly of independent mattress manufacturers joined forces. They realized that their future rested on the ability to compete with name recognition and advertising dollars of emerging national companies. In 1933, the manufacturers organized their companies under one name – Serta – and set national guidelines for the products they would make and market under that brand name. In creating its flagship mattress, the Perfect Sleeper, these entrepreneurs struck a powerful balance. They developed a nationally recognized brand as well as a network of local companies dedicated to growing their retail partners’ businesses. For 80 years, Serta has been making consistent investments into the highest quality and most innovative features to ensure that every mattress set we manufacture delivers superior comfort and support. Throughout its history, Serta has been an industry leader, offering many product “firsts” – including the world’s first-ever “tuftless” mattress. Serta is an industry leader and the #1 hotel mattress supplier in the United States and the exclusive supplier to Hilton® Hotels. Serta’s other fine hotel partners include Accor, AmericInn, Best Western International, Choice Hotels, Country Inns & Suites, Crowne Plaza Hotels, Doubletree Hotels, Embassy Suites Hotels, Hampton Hotels, Homewood Suites, InterContinental Hotels & Resorts, Kor Hotels, Marriott Hotels, Onmi Hotels and Waldor Hotels. Serta is proud to offer consumers the opportunity to purchase hotel-exclusive mattresses through its Guest Purchase program. For more information, visit http://www.serta.com/#/hotel-bed-mattress-guest-purchase-program-to-buy-Serta-mattresses/buy-a-serta-hotel-mattress. Serta is proud to offer a pipeline of innovative products with today’s most advanced comfort and support features. The Serta product portfolio includes the new Perfect Sleeper, the Official Mattress of the National Sleep Foundation and the revolutionary new iComfort Sleep System featuring the world's first memory foam infused with Serta's MicroSupport Gel as well as our exclusive signature collections, Vera Wang by Serta and Trump Home Mattresses by Serta. The successful Counting Sheep advertising campaign launched in 2000. Since then, the reluctant brand icons have become famous, earning Serta a Gold Effie and recently being inducted into the Advertising Hall of Fame. Serta is a privately held company, represented by 23 manufacturing facilities in the U.S. four in Canada and locations in 23 countries abroad. Headquartered in Hoffman Estates, IL the new, state-of-the-art headquarters provides critical services to the field including product development, national brand building and marketing programs, national account management and finance/accounting functions.

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