BISHOP GROSSETESTE HIRES SHOOTING STAR PR
13th January 2012
Bishop Grosseteste University College Lincoln has hired Shooting Star PR to help attract students as part of a major publicity and advertising campaign.
The Lincoln-based agency, which has extensive experience in the HE (higher education) sector, won the account after a competitive tender.
Bishop Grosseteste University College Lincoln awards degrees in education, creative arts and humanities and is currently celebrating its 150th anniversary.
Since 1862, when it was founded as a teacher training college, Bishop Grosseteste University College Lincoln has grown in stature and recently scored a remarkable 85% in the National Student Survey. It is also a top ten UK university for the employability of its graduates.
The university college has appointed Shooting Star PR to work alongside advertising agency SMRS to raise the profile of the institution among prospective students.
Hâf Merrifield, Deputy Principal at Bishop Grosseteste University College Lincoln, commented: “We were extremely impressed with the ideas Shooting Star PR put forward in response to the brief.
“Our core beliefs are based on social justice, equality and diversity and we want to communicate these values to our prospective students.
“We believe with the right help and support, which we will obtain from Shooting Star PR, we can communicate our key messages: we are a leader in learning, we inspire excellence and we enrich the lives of our students.
“Shooting Star PR is an ambitious and growing PR agency and we’re delighted to have secured their services.”
Jez Ashberry, Director of Shooting Star PR, added: “We are very pleased to be working alongside Bishop Grosseteste and helping to spread the word about the unique experience it offers to its students.
“Bishop Grosseteste is a perfect fit for us as we have a wealth of experience of PR and communications for the university sector.”
Shooting Star PR has now worked for 100 clients since it was founded in 2006, including glass manufacturer Beatson Clark, market-leading vehicle valeting firm Autoclenz, Waldeck Engineering, DoubleTree by Hilton Lincoln, Invest Lincolnshire, the University of Lincoln and digital culture festival Frequency 2011.
To find out how good PR can benefit your business contact Shooting Star PR on 01522 528540 or email firstname.lastname@example.org
Notes to Editors
- Shooting Star PR was founded in 2006 by Kate Strawson and Jez Ashberry and became incorporated as a company limited by guarantee in 2007.
- Based in Lincoln, Shooting Star PR works for local and national public and private sector clients across a wide range of industries including education, leisure and tourism, property, retail, finance, manufacturing and construction.
- The company offers a full range of PR, marketing and editorial services and is a Quality Assured supplier on the East Midlands Service Provider Register - www.embrokerage.com