Genie Management Group rebrands to OrangeGenie Group and realigns its operational brands
Genie Management Group, the Aylesbury based Contractor Support Company will be rebranding to OrangeGenie Group
Genie Management Group, the Aylesbury based Contractor Support Company will be rebranding to OrangeGenie Group and realigning its operational brands to Genie Umbrella, Genie Accountancy and HSE Passport.
OrangeGenie Group has focused on developing its business and brand values based on Operational Excellence, Customer Intimacy and Product Leadership.
Graham Fisher, Group CEO, said:
“We implemented a new strategic plan 12 months ago moving us from a single product company, PAYE Umbrella, to a multi-product company providing the support needs of a broader range market. Over the past 12 months we have added an accountancy service and a health and safety passport scheme. We are really excited about the progress we have made and have no intention of moving away from our core brand values.”
Despite the rebrand, there will be no change to the corporate structure or Group strategy. The focus remains on becoming the UK’s leading Contractor Support Group.
Julian Ward Group Sales & Marketing Director added:
“The OrangeGenie brand is very strong and we believe by giving each service its own identity we will enhance our strength and recognition in the market. Our operational brands are:
Genie Accountancy, led by Helen Christopher BA (Hons) FCA, offering its leading-edge cloud based bookkeeping solution supported by a uniquely qualified team of accountants (the highest ratio of qualified/unqualified staff in the industry) providing proactive client support.
Genie Umbrella, led by Damon Cochrane, offers a PAYE Umbrella Employment solution with a strong culture of continuous improvement, customer service and compliance.
HSE Passport, led by Guy Schrecker, offers end clients a unique market leading service facilitating the growth in the use of contractors by significantly improving compliance while reducing the cost and time of project implementation.”
About OrangeGenie
Orange Genie Group provides professional contractor support services for contractors and freelance people in the workplace. They provide services, guidance and information to help UK contractors to make an informed decision when choosing accountancy services, umbrella company services, or health and safety passport schemes, depending on the needs of the individual.
OrangeGenie are a leading UK accountancy and umbrella company services organisation who will guide you every step of the way to manage your business, the way you want it.
Subscribe to the OrangeGenie contractor services blog here: OrangeGenie RSS Feed
Visit the blog here: www.orangegenie-blog.com
For further information please visit www.orangegenie.com
Contact Information
Orange Genie Group
3rd Floor,
Buckingham House,
Buckingham Street,
Aylesbury.
Bucks, HP20 2LA
Tel: 0845 025 8457
Email: info@orangegenie.com
Julian Ward, Group Sales & Marketing Director
e: julian.ward@orangegenie.com
t: 01296 489242
m: 07725 563005
PR Contact
Media interviews of key personnel can be arranged through our PR agency:
Nicky Frost – Account Director
SMPR (Simply Marcomms Limited)
Email: nicky@simplymarcomms.co.uk
Tel: 0870 199 4044
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