Tri-way Industries Ltd. Raises Consumer Awareness
Media Extol APRAS Indoor Aquaculture; Highlight Product Quality
GUANGZHOU, China-- Sino Agro Food, Inc. (OTCQX: SIAF | OSE: SIAF-ME), a specialized investment company focused on protein food including seafood and cattle, announces recognition of its APRAS aquaculture technology and products of its former subsidiary, Tri-way Industries (“TW”), in which Sino Agro Food, Inc. holds a 36.6% ownership interest.
Earlier, the Company announced two very significant milestones in the ongoing development and build-out of TW; namely, a 5A-1 rating from Dun & Bradstreet (July 10, 2017 press release), and signing a Bank Enterprise Comprehensive Cooperation Agreement containing a credit facility of RMB 100 million with Agricultural Bank of China (July 17, 2017 press release). The press releases are found on our website:
- http://sinoagrofood.investorroom.com/Tri-way_5A1, and
Now, Tri-way is proud to announce that its operations are gaining media recognition throughout the Guangdong province, a province whose Gross Domestic Product exceeds USD 1.2 trillion; the largest provincial GDP in mainland China.
Aquafarm 4 Prominently Featured in Two Television Broadcasts
A Zhongshan station recently aired the first in a series of news segments at TW’s Aquaculture Farm 4, highlighting it as one of a select few facilities that meet the highest government standards for food safety and sanitation in the production of live seafood. The APRAS technology produces chemical-free seafood, allowing for premium pricing of this coveted product line, both domestically and internationally.
Guangdong’s NanFang, a regional Chinese broadcast station covering an area of approximately 100 million people, aired a full edutainment program highlighting the APRAS technology, and including an interview with SIAF’s Chief Scientific Officer, Dr. Anthony Ostrowski. The show features several celebrity chefs examining the indoor tanks and later sampling silver cod, jade perch, mandarin fish, tilapia, sleepy cod, and salt water prawns.
These broadcasts as well as supporting material will be available shortly in the Tri-way section of Sino Agro Food’s web site: http://www.sinoagrofood.com/content/AF4_2017
CEO and CSO Commentary
Mr. Solomon Lee, interim Chairman of TW as well as Chairman and CEO of Sino Agro Food, Inc., expressed his sincere appreciation for the recent media coverage, adding, “our mission remains threefold; to produce great product, to market great product, and to distribute great product. TV stations such as ZSTV and NanFang TV allow us to reach their extensive viewing areas helping to broaden brand awareness and publicize the benefits of indoor farmed seafood. We believe on-going press coverage will further several aims:
- Facilitate sell-through to consumers directly, through e-commerce, and from our wholesale customers,
- Consolidate and extend premium pricing, and
- Potentially broaden the footprint of Capital Award’s APRAS technology within China, and possibly into other Asian countries.”
SIAF Chief Scientific Officer Dr. Anthony Ostrowski offered additional perspective, “The ocean supply of seafood has remained stagnant since the mid-1980s while the demand worldwide, and especially in China is increasing rapidly. In addition, as more and more Chinese enter the middle class, specific demand for safe and sustainably produced seafood is rising quickly. Aquafarm 4 is a large-scale model for technologically advanced indoor and environmentally friendly aquaculture production of safe, high-quality, and healthy seafood. The farm already enjoys a competitive advantage for freshness, owing to its valuable location adjacent to Hong Kong and Macau, bordering Shenzhen and Guangzhou to the north, within 100 miles of tens of millions of people.
“Longer term plans call for the Zhongshan facility to produce well over 100,000 metric tons of prawns and fish annually. Likewise, Tri-way is working toward an integrated set of facilities and processes to become vertically integrated with respect to life cycle — from its own selectively-bred broodstock and in-house hatchery seed supplies through grow-out and sale — of genetically and environmentally controlled, biosecure and, ultimately, internationally certified sustainable seafood.”
1 (775) 901-0344
Todd Fromer / Elizabeth Barker
1 (212) 896-1215 / 212-896-1203
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About Sino Agro Food, Inc.
SIAF is a specialized investment company focused on protein food. The Company produces, distributes, markets, and sells sustainable seafood and beef to the rapidly growing middle class in China. Activities also include production of organic fertilizer and produce. SIAF is a global leader in developing land based recirculating aquaculture systems (“RAS”), and with its partners is the world's largest producer of sustainable RAS prawns.
Founded in 2006 and headquartered in Guangzhou, the Company had over 550 employees and revenue of USD 343 million in 2016. Operations are located in Guangdong, Qinghai, and Hunan provinces, and in Shanghai. Sino Agro Food is a public company listed on OTCQX U.S. Premier in the United States and on the Oslo Børs’ Merkur Market in Norway.
News and updates about Sino Agro Food, Inc., including key information, are published on the Company’s website (http://www.sinoagrofood.com), the Company’s Facebook page (https://www.facebook.com/SinoAgroFoodInc), and on twitter @SinoAgroFood.