Regent Street brings nations together with: ‘InsureandGo The World On Regent Street’

On Sunday 12 May, Regent Street, London W1 will join with countries from across the globe to celebrate ‘InsureandGo The World on Regent Street’ .  Regent Street will be traffic-free and transformed to showcase the best of each country’s culture, music and dance, art, food and fashion as well as its impressive selection of international brands

 ‘InsureandGo The World on Regent Street’ will welcome destinations including: Argentina, Egypt, Great Britain, Trinidad and Tobago and Turkey with further cultural representation from Chinatown who will offer fantastic food, drink and activities and entertainment set against the backdrop of Regent Street’s famed British architecture.

Throughout the month, there will be a schedule of events including in store activities, special menus and competitions.

Free for all to attend, activities from the participating destinations will include wine sampling, cooking demonstrations and tango lessons from Argentina ; folkloric performances, cuisine, fashion display and professional henna drawings from Egypt ; Wallace and Gromit adventures featuring a hot air balloon brought by Great Britain ; a professional steel pan band and dancing carnival from Trinidad and Tobago ; coffee shop experience and food sampling with a live music band and dance floor from Turkey and Chinese drumming performance with lion dancing and martial arts demonstrations brought by Chinatown .

Regent Street continues to build on its reputation as one of the ultimate shopping and lifestyle destinations in the world, with many global fashion brands choosing to call this famous shopping thoroughfare their home. Recently, Swedish brand ‘& Other Stories’ opened at 256-258 Regent Street , introducing  a new range of stylish products to join other international flagships such as Burberry, Liberty, Apple, Anthropologie, Hollister, Superdry, Coach, Sebago and Calvin Klein.

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For further information and images please contact Lucia Ruz and Verity Ramsay. Tel: +44 (0)20 7287 9601 Email: lucia.ruz@sisteris.com or verity.ramsay@sisteris.com

For further information please contact Verity Ramsay or Sarah Millar

T: 44 (0)20 7287 9601        

Email: verity.ramsay@sisteris.com or Email:sarah.millar@sisteris.com

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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