Regent Street brings nations together with: ‘InsureandGo The World On Regent Street’

Press Release

Regent Street brings nations together with: ‘ InsureandGo The World On Regent Street’

On Sunday 12 May, Regent Street, London W1 will join with countries from across the globe to celebrate ‘InsureandGo The World on Regent Street’ .  Regent Street will be traffic-free and transformed to showcase the best of each country’s culture, music and dance, art, food and fashion as well as its impressive selection of international brands.

 ‘InsureandGo The World on Regent Street’ will welcome destinations including: Argentina, Egypt, Great Britain, Trinidad and Tobago and Turkey with further cultural representation from Chinatown who will offer fantastic food, drink, activities and entertainment set against the backdrop of Regent Street’s famed British architecture.

Throughout the month, there will be a schedule of events including in store activities, special menus and competitions.

Free for all to attend, activities from the participating destinations will include wine sampling, cooking demonstrations and tango lessons from Argentina ; folkloric performances, cuisine, fashion display and professional henna drawings from Egypt ; Wallace and Gromit adventures featuring a hot air balloon brought by Great Britain ; a professional steel pan band and dancing carnival from Trinidad and Tobago ; coffee shop experience and food sampling with a live music band and dance floor from Turkey and Chinese drumming performances with lion dancing and martial arts demonstrations brought by Chinatown .

Regent Street continues to build on its reputation as one of the ultimate shopping and lifestyle destinations in the world, with many global fashion brands choosing to call this famous shopping thoroughfare their home. Recently, Swedish brand ‘& Other Stories’ opened at 256-258 Regent Street , introducing  a new range of stylish products to join other international flagships such as Burberry, Liberty, Apple, Anthropologie, Hollister, Superdry, Coach, Sebago and Calvin Klein.

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For further information and images please contact Lucia Ruz and Verity Ramsay. Tel: +44 (0)20 7287 9601 Email: lucia.ruz@sisteris.com or verity.ramsay@sisteris.com

HIGHLIGHTS OF THE DAY

Trinidad and Tobago

Come to the carnival and join the party atmosphere, where a steel pan band will provide the rhythm for a dance competition with amazing prizes to be won.  Meet the roving carnival characters and dynamic dancers dressed in feathered costumes, who will put you through your paces.  Don’t miss a performance by the renowned ‘3 Canal’ band in their debut on Regent Street and indulge yourself with delicious bites and fine rum cocktails.

Argentina

An opportunity to experience an authentic Argentine grill serving premium meat cuts prepared using traditional methods.  Visit the wine bar to sample delicious wines from regions across Argentina.  Live music and tango lessons will add to the fantastic atmosphere.

Turkey

Turkey are offering an authentic coffee shop experience and Turkish food from Ozer restaurant. There will also be a selection of Turkish delight and a live band.

Egypt

Egypt will showcase a fantastic array of folkloric performances and mouth-watering traditional cuisine, as well as henna artists, papyrus illustration demonstrations, an elaborate display of Egyptian clothing and a vibrant 5 piece band.

Great Britain

Special guests Wallace and Gromit will be on Regent Street to promote fantastic holidays at home.  Meet the famous duo and join them in sampling their favourite British cheeses.  A must see is the hot air balloon towering over the event; a sight not often seen in London’s busy West End.

Chinatown

Visit Chinatown on Regent Street and be entertained by elaborate lion dancing performances, Chinese drumming and impressive Kung Fu demonstrations by some of the youngest masters of the art.  Afterwards, head to the arts and crafts area to experience Chinese calligraphy, brush painting and face painting.

NOTES TO EDITORS

Images: In Regent Street, London W1, carnival dancers Jennice Crystal Price and Lolo Page from Trinidad and Tobago, wearing costumes by Bacchanalia, and steel pannist for CSI Steel band Dexter Yearwood,  give Londoners a preview of the InsureandGo The World on Regent Street.

regentstreetonline.com                                 

twitter.com/regentstonline      

facebook.com/RegentStreetOfficial

youtube.com/regentstreettv

For further information and images please contact Lucia Ruz and Verity Ramsay. Tel: +44 (0)20 7287 9601 Email: lucia.ruz@sisteris.com or verity.ramsay@sisteris.com

For further information please contact Verity Ramsay or Sarah Millar

T: 44 (0)20 7287 9601        

Email: verity.ramsay@sisteris.com or Email:sarah.millar@sisteris.com

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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