Regent Street Windows Project 2012: RIBA London Architects matched with Regent Street Retailers

RIBA London and Regent Street, London W1 have matched the following retailers and architects for this years prestigious Regent Street Windows Project which has chosen the title of ‘Play’ as it’s theme.

Banana Republic - Ushida Findlay Architects and Visitor Studio

Ferrari - Feix & Merlin

Bose - Zero Zero

Reiss - De Matos Ryan

Folli Follie - Egret West

TM Lewin - Liddicoat & Goldhill

Anthropologie - Gort Scott

Moss Bros - Delvendahl Martin Architects

Quiksilver - Bradley van der Straeten

Annie Walker, Director of the Regent Street Association, said: “We are delighted to see such prominent retailers partnered with some of the worlds best up and coming architects. This is such a fun event and visitors and shoppers on Regent Street take great delight in seeing the unique windows installations created each year”

Fusing cutting edge architecture with unique retail design, this limited edition project creates a street wide outdoor exhibition from 16 April to 6 May 2012 that can be seen 24 hrs a day.

Tamsie Thomson, Director of RIBA’s London Region, says: “The Regent Street Windows project demonstrates that architects can use their creative ingenuity to add value to projects both large and small. Whilst shop windows might be smaller than the buildings people normally associate with architects, the creative ideas demonstrated here are just as big.  

These stunning window displays demonstrate that architects are experts at solving design challenges whatever the scale.

For further information and images contact Susie Howard and Lucia Ruz.Tel: +44 (0)20 7287 9601Email: or


RIBA London and Regent Street, London W1 have matched the following retailers and architects for this years prestigious Regent Street Windows Project which has chosen the title of ‘Play’ as it’s theme.

shop architect Press Description
Banana Republic Ushida Findlay Architects and Visitor Studio Ushida Findlay and Visitor intend to create a fluid form that captures a frozen moment in time. The splash-like form exposes a wildlife scene as it meets the glazing. This form is to be constructed out of small plastic safari animal toys cast in clear resin, recalling childhood memories whilst capturing the theme of Banana Republic's forthcoming collection of Safari.
Ferrari Feix & Merlin Ribbons of neon light travel across the shop front in a turbulent pattern, echoing the smoke trails created in the Ferrari wind tunnel. Playing with perception, the ribbons are blown from one shape to another, creating the outline of the iconic Formula 1 car on one side, and the classic FERRARI Gran Tourismo shape on the other.
Bose Zero Zero Co-Mute: Responding to the challenge of visually representing a product that is essentially an exceptional experience of sound, 00’s Co-Mute installation demonstrates Bose’s extraordinary ability to simultaneously re-create and subtract a totally immersive audio environment in an iconic setting. It is an invitation to come in, plug in, and play.
Reiss De Matos Ryan The aim is to create a playful and kaleidoscopic space within the depth of the window that blurs the traditional distinction between passerby and mannequin. In doing so it hopes to affect a momentary and surreal daydream, full of aspiration and reflection. The retail 'Hall of Mirrors' will also playfully present a periscopic insight to the otherwise typically concealed grade 2 listed interior and shop beyond. Participants both inside and out will find themselves caught in a perceptual conundrum.
Folli Follie Egret West Studio Egret West’s playful intervention takes form in a series of coalescing smoke rings, which suspend a variety of Folli Follie jewellery, watches and small accessories. The structure occupies the entirety of the window, artistically leading the eye towards the back of the shop. The receding and expanding rings create organic conical recesses that contain and focus our attention on the showcased objects.
TM Lewin Liddicoat & Goldhill High Fliers:
Mixing the theme of ‘play’ with TM Lewin’s brand concept of ‘performance’, Liddicoat & Goldhill's London skyline plays host to a cluster of serene origami balloons. Using the shirtmaker’s crisp folding and cutting techniques, fabrics in multifarious patterns & hues will be reshaped into high-flying lanterns.
Anthropologie Gort Scott Based on the theme of play, Gort Scott are teaming up with Anthropologie to create a playful animation of their Regent Street windows.
Through the geometric arrangement of simple painted sticks, a visual trick of shifting and transformed patterns will catch the attention of passers-by.
The sticks also combine to create a hedge-like structure as a backdrop for the display of mannequins.
Moss Bros Delvendahl Martin Architects Delvendahl Martin Architects’ proposal explores the possibilities of the Moss Bros shop windows by distorting the perception of depth and perspective as viewed from the street. This will be achieved by using hundreds of cotton strings to stitch the edges of the window space to form a series of seemingly floating voids, where the three main strands of Moss Bros products will be displayed. The material expression of the cotton strings will recall the raw materials of garments, the loom-based manufacturing process of cloth, and the craftsmanship of the Moss Bespoke service.
Quiksilver Bradley van der Straeten Ride The Wave
Bradley Van Der Straeten challenges the notion of the static shop front by creating an interactive installation; inviting the consumer to ride the Regent’s Street Wave. The three-dimensional wave is constructed entirely from recycled water bottles and appears to project out onto Regent Street.

For RIBA: London information, updates and/or images about contact Owen Wainhouse at RIBA London on 020 7307 3659 or email

Regent Street Windows Project is an initiative of RIBA London and Regent Street, London W1. The project started in 2010 as part of the London Festival of Architecture and is now established as a stand-alone annual event.

Following the success of the Regent Street Windows Project, RIBA London is collaborating with the Cultural and Education Section of the British Consulate and Shui On Development Limited to deliver a series of eye-catching architectural retail installations in Shanghai in as part of the UK Now festival, which celebrates British creative talent in China.

Using the same model as the RIBA London Regent Street Windows project, which partners architects with retailers on London’s Regent Street, the Shanghai windows project will partner 9 London architects with 9 prominent retailers to design and create eye-catching displays in the windows of the Shanghai Xintiandi and Xintiandi Style shopping centre. The resulting displays will be on public display in September 2012.

A viral film of last years Regent Street Windows Project 2011 can be seen on the YouTube channel - Regent Street TV. Viral Film URL: A new viral film of the 2012 project will be produced as soon as the new window installations are in place.

RIBA London supports RIBA membership in the capital by providing high quality support services, organising regular activities and training. It seeks to increase the political and professional influence of the RIBA in London and work to raise public awareness of architecture as a profession. It encourages improvement in the built environment by delivering cultural activities and by encouraging architectural debate in the public arena. Related outputs in this area include the Nash Ramblas iphone application see

Regent Street Walking Tour App illustrates exciting and informative route along Regent Street; presenting an instant almanac of architecture, history of the shops, restaurants, cafes and bars. The App can be downloaded from the Apple store for free and the Regent Street Walking Tour Guide can be picked up at some of the Regent Street stores or at the consumer website for Regent Street

Regent Street is owned by The Crown Estate which is currently investing £750m to return Regent Street to its former glory and to maintain its place as a forward-looking commercial entity and one of the leading international shopping destinations in the world.

For further information and images contact Susie Howard and Lucia Ruz.T: +44 (0)20 7287 9601 Email: or

For further information please contact Rufus Stone T: 44 (0)20 7287 9601        


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