Union flags Return to Regent Street to Celebrate the Queen’s Diamond Jubilee 2012

While London sleeps, Regent Street, London W1 gets ready for the Queen’s Diamond Jubilee with the installation of 140 Union flags that will be in place from Monday 21 May until Monday 18 June.

Popular with Londoners, UK and international visitors alike, the flags are a fitting and patriotic tribute to one of London’s most iconic shopping streets – and to British Culture – in celebration of the Queen’s Diamond Jubilee.  The gigantic flags were hugely popular when first displayed to celebrate the Royal Wedding of William and Katherine in 2011. 

Commencing at the BBC building, north of Oxford Circus, a sky of 140 flags suspended from 28 crossings will lead to Piccadilly Circus before continuing down Regent Street in the south.   Each flag measures 4 x 2.5 metres in size and will create a striking backdrop to one of the world’s most famous historical shopping thoroughfares. Heddon Street and Swallow Street, Regent Street Food Quarters, will also have Union flag bunting in the street.

Annie Walker, Director of the Regent Street Association, says: “We are so delighted the flags are returning, especially when the world will focus on London during the Olympic year”.

Many of the shops on Regent Street have decorated their windows to welcome a record number of visitors arriving into London’s West End in the lead up to the Olympics and for the Royal Diamond Jubilee celebrations.

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For further information please contact Lucia Ruz or Susie Howard

T: 44 (0)20 7287 9601        

Email: lucia.ruz@sisteris.com or Email:susie.howard@sisteris.com

Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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