Sony Announces new Flagship 4K and HD Action Cams with Superior Image Stabilization

New 4K and HD POV Cameras Feature Balanced Optical SteadyShot ® Image Stabilization,  Live - View Remote, 4K Time -l apse Capture and other p rofessional c apabilities

TORONTO – Sept. 9, 2016 – Sony Electronics, a worldwide leader in digital imaging, has today introduced their first POV cameras to feature the innovative Balanced Optical SteadyShot (B.O.SS) image stabilization technology, the FDR-X3000R 4K 1 model and HDR-AS300R Full HD model .

The flagship feature of the two new cameras - Balanced Optical SteadyShot2 - is an advanced form of image stabilization where internally, the camera’s lens and sensor are joined and moved together to compensate for camera shake caused by excessive motion, whether shooting handheld with optional accessories or during a fast-paced sporting activity.  This is a particularly effective technology when paired with a POV action camera design as it ensures captured video footage is smooth and stable - even in 4K or high-frame-rate shooting modes .   

Advanced Movie-Making Capabilities

The versatile new FDR-X3000R and HDR-AS300R Action Cam feature a new ZEISS ® Tessar lens with significantly less lens distortion than previous models 3 .  They are also equipped with a n ew back-illuminated Exmor R ® CMOS sensor with large pixels designed for 16:9 aspect ratio video plus a powerful BIONZ X™ processor, ensuring that video quality remains consistently strong across all settings.  

The new cameras utilize full pixel readout without pixel binning technology to produce exceptionally high resolution and accurate colours in both 4K (FDR-X3000R only) and Full HD videos.  This allows them to read and process data from all of the sensor’s pixels, producing highly detailed video content with minimal noise and ‘jaggies’ in a variety of formats including the high data stream XAVC S codec (100 Mbps in 4K and 50Mbps in Full HD ) 4 .  The FDR-X3000R can also shoot 120p in Full HD and HDR-AS300R can shoot 120p in HD for impressive slow-motion footage 5 . Both cameras offer a new angle of view adjustment, with a 3x smooth zoom or preset “wide” , “medium” and “narrow” 6 settings.  This allows shooters to get even closer to the action during movie recording , and reducing barrel distortion common with wide view POV cameras.

FDR-X3000R and HDR-AS300R each have a built-in stereo mic 7 with wind noise reduction to reduce the impact of wind interference on overall audio quality , and are equipped with stereo microphone input for advanced recording.

Live - View Remote and User Interface  

Sony’s new Action Cam models will be offered in a kit with a compact Live - View Remote 8 that is about 30% smaller than previous 9 version. The remote, with a mountable design, acts as an extension of the camera and allows users to see what is being recorded when the camera is not accessible.  The remote has the ability to control various functionalities including shooting settings, start/stop recording, power on/off and more. It also features an “auto display off” mode that turns off its LCD screen display automatically during shooting in order to save power of both camera and remote.

The versatile remote accessory can be attached to various optional accessories such as Finger Grip ( AKA - FGP 1) , Shooting Grip (VCT-STG1) or Handlebar Mount (VCT-HM2) using supplied mount adaptor, or worn as a wristband using supplied belt . Users can also utilize Sony’s PlayMemories Mobile application – available for both Android and iOS – to control the new Action Cam with a smart device 10    

Based on extensive feedback from athletes, filmmakers and more casual users, the new cameras and Live - View R emote feature a more in-depth user interface and menu system, with a rich indication of camera settings that makes it easier to navigate menus and customize settings as needed.  The new models also offers “Wi-Fi high power mode”, which extends to communication distance between the camera and Live-View Remote 11 for more flexible shooting.              

Additional Feature Enhancements

The F DR- X3000R and HDR-AS300R both include a unique Time-lapse Capture feature that shoots still images in pre-set intervals that can later be transformed into a stunning 4K time-lapse movie utilizing the Action Cam Movie Creator software 12 . The Action Cam App 13 can also create t ime-lapse movies in Full HD.     

Built-in GPS inherited from previous models 3 is available, allowing location tracking and speedometer to be added to the video file when Action Cam Movie Creator is used. This also allows GPS Data Overlay on v ideo to read your speed data and generate another video file 14 that includes your route, speed information, etc.

Additionally, an updated version Sony’s own in-built movie creator – Highlight Movie Maker 15 – is available in the new cameras.  The innovative feature , which now utilizes face detection technology, automatically assembles footage into a video highlight package and pairs it with custom music for the ultimate viewing experience.

For the more advanced user, there are an expanded scope of manual controls and setting adjustments including white balance, and auto exposure shifting.   Loop recording is also available, allowing users to maximize usage of available memory card space to ensure they get the exact shot they are looking for.  

The F DR- X3000R and HDR-AS300R have a splash-proof body and are waterproof with supplied Underwater Housing (MPK-UWH1) 7 that is certified down to 197 ft. / 60m in depth.  A new range of accessories for Action Cam has also been announced, including the Finger Grip ( AKA-FGP1) that is an ideal travel accessory as it enables flexible one-handed shooting and the MC Protector (AKA-MCP1) for extra protection from lens scratches and dirt.    

Pricing and Availability

The new Sony F DR- X3000 will be sold as body only for about 550 CA, and will be offered as a kit (model FDR-X3000R) with the new Live-View Remote for about $700 CA.  

The new Sony HDR-AS300 will be sold as a body only for about $400 CA and will be offered as a kit (model HDR-AS300R) with the new Live-View Remote for about $550 CA.

The new AKA-FGP1 finger grip will be sold for about $40 CA, and the AKA-MCP1 lens shield will be sold for about $50 CA.

All products will be available in Canada in late September at Sony.ca and authorized dealers.

For more information on the new Action Cam lineup, please visit the Action Cam homepage .  

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Please follow #ActionCam on Twitter and @ActionCam on Instagram for the latest Sony Action  Cam news and exciting content.    

Notes to Editors:

  1. 3840 × 2160 pixels.
  2. Distortion in image quality or out-of-focus may occur when used in close proximity to vibrating motors and engines. Image results can be improved by using Action Cam with optional accessory Motor Vibration Absorber for X3000/AS300 (AKA-MVA).
  3. FDR-X1000V, HDR-AS200V.
  4. A micro SDXC/SDHC Class 10 or higher is required for XAVC S recording. Micro SDXC/SDHC UHS-I U3 or higher is required for 4K 100Mbps recording.
  5. Requires post-processing for slow-motion movie.
  6. Medium and narrow are not available in 4K, time-lapse capture, and high speed recording.
  7. Recorded sound level is lower when using supplied Underwater Housing (MPK-UWH1).
  8. Not sold separately.  Included only as part of the FDR-X3000R, HDR-AS300R or HDR-AS50R.
  9. Previous model is RM-LVR2.
  10. Camera on/off control requires Bluetooth 4.0 compatible smartphone or tablet (iPhone/iPad or Android ver.5.0 or later) with PlayMemories Mobile ver. 5.5 or later.
  11. The Live-View Remote may not be able to turn the camera on/off depending on the physical environment and the communication distance. The communication distance will be dependant on the physical environment and connected device.
  12. Requires version 5.1 or later for Windows and 3.1 or later for Mac.
  13. Requires version 2.0 or later of the application. Available for Android and iOS.
  14. Requires version 5.2 or later for Windows and version 3.2 or later for Mac.
  15. Requires a smartphone or tablet with PlayMemories Mobile ver.5.1 or later for the operation. Not available in XAVC S 4K, XAVC S HD 24p, and high speed recording modes.


For press enquiries please contact:
Ved Khan
Public Relations Specialist
Sony of Canada Ltd.
ved_khan@sony.ca
416-495-3703

Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
kschaffrath@national.ca
416-848-1704

About Sony of Canada Ltd.

Sony of Canada is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Through its headquarters in Toronto, Ontario, Sony of Canada is a leader in electronics for the consumer and professional markets.

By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs.

For more information, visit  www.sony.ca .

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