Sony Announces the MDR-1000X, Wireless Headphones with Industry-Leading Noise Cancellation Performance
Hear what matters most with responsive noise cancelling, a personalized experience, wireless freedom, and Hi-Res Audio that allows listeners to focus on music in its purest form.
TORONTO – September 1, 2016 – Today, Sony Electronics announced the MDR-1000X premium wireless headphones with industry leading noise cancellation performance, offering the most responsive cancellation of ambient sound frequency range on the market. 
“The MDR-1000X are not just Sony’s best-ever noise-cancelling headphones,” said Dunja LaRosa, Director, and Head of Mobile Audio at Sony Electronics. “They are also great looking, and most importantly, fantastic sounding headphones worthy of the Sony name and tradition.”
Sony’s Best Noise Cancelling
The MDR-1000X is the new flagship of Sony’s noise cancelling headphones lineup. A number of advancements have been put into these headphones to make them industry-leading, such as the signal processing to pursue the best noise cancelling performance with upgraded filtering process, optimized dual noise sensor technology, and newly developed ear pads. Thanks to these advancements, MDR-1000X provides a secure noise isolation and listeners can immerse themselves in the music without any distractions or simply enjoy the silence. In addition, a personal NC optimizer tailors the noise cancelling performance for the individual ears. The headphones analyze the shape of their head and their wearing style (such as hair style and wearing glasses or not), providing a customized noise-cancelling experience. This personalized listening experience is realized by the newly developed SENSE ENGINE™  .
Premium Sound Quality
To assure the highest quality listening experience, the MDR-1000X supports Hi-Res Audio playback with a wired connection so listeners can hear every detail, just as the artist intended. Sony’s S-Master HX™ audio amplifier also supports Hi-Res to maintain the purity of the original signals for highly faithful sound reproduction. And for the best possible wireless performance, Sony’s exclusive LDAC™ technology delivers audio at three times higher quality than conventional Bluetooth streaming. When listening to compressed digital music (MP3, ACC, ATRAC, and WMA) the MDR-1000X are Sony’s first headphones with the DSEE HX™ built-in to upscale compressed music from any source to near Hi-Res Audio sound quality, even in wireless mode.
“Quick Attention” mode assures listeners will not miss a word that is spoken while enjoying music or a movie. Instantly activated by placing a hand on the side of the headphone shell, it allows natural sound to come through. Now travellers no longer have to remove their headphones to hear announcements or the flight attendant asking for their drink order. “Ambient Sound Mode” changes the sound settings so that consumers hear the ambient sounds around them, enabling them to be aware of announcements or discussions with colleagues, while still enjoying their music. These unique listening experiences are also realized by SENSE ENGINE.
A 20-hour battery life  in wireless mode with noise cancelling on, enables travellers to use these headphones during flights to far-flung destinations on a single charge. Designed with the style conscious traveller in mind, they look as good as they feel. With a swivel and folding design, they can quickly be stowed away in a carry-on bag ready to jet off to the next destination.
Pricing and Availability
MDR-1000X Wireless Headphones are priced at $499.99 CAD. They will be available in October, 2016 and will be sold at Sony.ca , Best Buy , Amazon.ca and other Sony authorized retailers nationwide. Presales start today. Available in two colors, black or gray-beige, the headphones come with a durable synthetic-leather carrying case, audio and power cables, and an adapter for airplane use.
For more information, please visit sony.ca/view/press_releases .
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 As of September 1st 2016. According to research by Sony Corporation, measured using JEITA-compliant guidelines. In noise cancelling headphones market. (JEITA: Japan Electronics and Information Technology Industries Association)
 SENSE ENGINE is an integrated technology of Sony’s unique audio signal processing and analyzing techniques. This technology provides an individualized experience for every single sound, including music and ambient sound, tailored to each user's preferences. SENSE ENGINE is a trademark of Sony Corporation.
For press enquiries please contact:
Public Relations Specialist
Sony of Canada Ltd.
Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
About Sony of Canada Ltd.
Sony of Canada is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Through its headquarters in Toronto, Ontario, Sony of Canada is a leader in electronics for the consumer and professional markets.
By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs.
For more information, visit www.sony.ca .