Sony Electronics Announces Pricing and Availability Details on New Premium 4K HDR Ultra HD TVs

TORONTO – February 15, 2017 – Sony Electronics announced pricing and availability details today on its newest lineup of 4K HDR Ultra HD televisions, the XBR-X900E and the XBR-X930E/XBR-X940E series. All are available for today from Sony and other authorized dealers nationwide and will be available in stores in March 2017.

Dramatic Contrast and Brilliant Colour

All of Sony’s new premium 4K HDR Ultra HD televisions support HDR (High Dynamic Range) and reproduce dramatic contrast with rich, brilliant colour. The XBR-X930E/XBR-X940E series includes Sony’s 4K HDR Processor X1 Extreme ™ advanced image engine to improve colour accuracy, contrast and clarity and supports HDR10, HLG1, and Dolby Vision™2 for viewing HDR content. Sony’s unique technologies provide a better HDR experience with greater clarity and a wider range of colours and contrast: the TRILUMINOS™ Display maps colours from a wider pallet, Super Bit Mapping™ 4K HDR reveals creates a smooth, natural picture without "banding," dual database processing reduces on-screen noise while maximizing clarity, Motionflow™ reduces motion artifacts for smooth, natural motion reproduction, all deliver a more realistic picture with subtle shades and depths of colour and dramatic brightness and black levels.

Sony TVs Powered by Android™ TV

These new 4K HDR Ultra HD TVs are powered by Android TV which brings movies, TV shows and thousands of apps into the home, making it easy to watch broadcast and cable TV, download entertainment, and use as a gaming device. TV lovers can enjoy hit shows and timeless movies from Google Play™, Amazon Video, YouTube, Netflix, and others.

Google Assistant™ Built-In

With the Google Assistant built-in3, users can quickly access entertainment, get answers and control devices around their home. It's also easy to find the latest blockbuster, check the score of the big game or dim the lights. To get started, just press the mic button on the remote.

“Sony’s newest lineup of 4K HDR Ultra HD televisions is proof of our continuing commitment to deliver the ultimate 4K HDR viewing experience together with a great user experience through innovations like Google Assistant built-in,” said Kevin Brinkman, Director of Product Marketing, TV and Projectors, North America. “Sony TVs provide superior picture quality no matter what content is being viewed, but these new televisions really shine when displaying the growing library of 4K and HDR content.”

The XBR-X930E/XBR-X940E Series

The XBR-X930E series delivers superior brightness and exceptional contrast with the new Slim Backlight Drive+, an improved grid-array backlighting system which boosts brightness and black levels for better contrast. X-tended Dynamic Range PRO x10 provides 10 times the contrast range compared to a conventional LED TV. The X940E features a precision full-array boosting and dimming backlight system which allows for precise contrast and incredible brightness. By combining X-tended Dynamic Range Pro 10X with TRILUMINOS Display, the X930E/X940E can generate a massive amount of colour volume.

The XBR-X930E/X940E series both feature the 4K HDR Processor X1 Extreme, which offers 40% more real-time processing power than Sony’s 4K Processor X1. The processor also improves HD content to near 4K HDR quality. With object-based HDR remaster, the TV can detect, analyze and optimize each object in the picture individually to adjust the overall contrast for a more natural and realistic picture.

The XBR-900E Series

The XBR-X900E series delivers the dramatic contrast, colour and detail of 4K HDR taking even non-HDR content to the next level with the powerful new 4K HDR Processor X1. The XBR-X900E series has full-array local dimming and boosting backlighting system and five times the contrast range of a conventional LED with X-tended Dynamic Range™ PRO 5x. The TRILUMINOS Display and 4K HDR Super Bit Mapping produce smooth and vibrant colours and Motionflow™ XR technology produces lifelike motion while 4K X-Reality PRO provides lifelike detail and clarity. Android TV with Google Home compatibility gives you a genius TV.2

4K HDR TV Ultra HD Models and Prices

  • XBR-75X940E, 75” class (74.5” diagonal), $7,999.99 (CAD)
  • XBR-65X930E, 65” class (64.5” diagonal), $4,499.99 (CAD)
  • XBR-55X930E, 55” class (54.6” diagonal), $3,299.99 (CAD)
  • XBR-75X900E, 75” class (74.5” diagonal), $5,999.99 (CAD)
  • XBR-65X900E, 65” class (64.5” diagonal), $3,499.99 (CAD)
  • XBR-55X900E, 55” class (48.5” diagonal), $2,499.99 (CAD)
  • XBR-49X900E, 49” class (48.5” diagonal), $1,699.99 (CAD)

These television are now available from Sony and other authorized dealers nationwide and will be available in stores beginning in March 2017.

[1] To be added via firmware update by the end of the year.

[2] To be added via firmware update by the end of the year.

[3] Google Home device not included, must purchase separately.

For press enquiries please contact:
Ved Khan
Public Relations Specialist
Sony of Canada Ltd.

Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations

About Sony of Canada Ltd.

Sony of Canada is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Through its headquarters in Toronto, Ontario, Sony of Canada is a leader in electronics for the consumer and professional markets.

By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs.

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Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High-Definition. Sony’s market-leading connected devices include BRAVIA® 4K television, Sony Internet Player with Google TV™, Blu-ray Disc™ player, Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience.