ZeroLight and StarVR® Bring Premium Virtual Reality to IFA
Further developments to be showcased at Europe’s Leading trade show for consumer electronics
MEDIA ADVISORY, August 29, 2017
StarVR and ZeroLight are set to continue their collaborative showcase with a two-day exclusive demonstration of ‘premium virtual reality’ at IFA, Berlin, August 30th-31st. The combination of StarVR’s ultra-high-resolution headset and ZeroLight’s superior real-time visualisation software delivers the most visually compelling immersive experience to date. Unveiled to the public for the first time during London Tech Week, the partnership between StarVR and ZeroLight focusses on maximising the potential of immersive technologies within the commercial space, emphasising quality to deliver an intuitive and engaging experience.
“The reaction to our efforts at London Tech Week was definitive” says Francois de Bodinat, Chief Marketing Officer at ZeroLight. “The unification of StarVR’s high-quality hardware and our graphical expertise has delivered a benchmark for visual clarity in the commercial immersive technology sector.”
StarVR’s unique design increases the user’s ability to perceive the virtual world, harnessing peripheral vision for a more natural experience. Located in the Acer booth, Hall 12 Booth 107, the StarVR & ZeroLight demonstration will allow users to explore and interact with a highly-detailed digital vehicle, providing all potential configurations so that each person can define their preference. Such experiences are disrupting the automotive retail sector, empowering both customers and brands alike.
“IFA will showcase how the combination of ZeroLight and StarVR disrupts the car buying experience. Future car customers will be able to see their exact configuration in unbelievable clarity from a convenient city centre location.” said Guillaume Gouraud, Industry Relations and Business Development Europe for StarVR Corp. “People are in awe when they try StarVR, its visual capability fully immerses people in a stunning car experience. ZeroLight is making full use of StarVR’s ultra-wide field of view and massive pixel count. It’s beyond anything you have seen in real-time in VR.”