ZeroLight and StarVR® Bring Premium Virtual Reality to IFA

Further developments to be showcased at Europe’s Leading trade show for consumer electronics

MEDIA ADVISORY, August 29, 2017 

StarVR and ZeroLight are set to continue their collaborative showcase with a two-day exclusive demonstration of ‘premium virtual reality’ at IFA, Berlin, August 30th-31st. The combination of StarVR’s ultra-high-resolution headset and ZeroLight’s superior real-time visualisation software delivers the most visually compelling immersive experience to date. Unveiled to the public for the first time during London Tech Week, the partnership between StarVR and ZeroLight focusses on maximising the potential of immersive technologies within the commercial space, emphasising quality to deliver an intuitive and engaging experience.

“The reaction to our efforts at London Tech Week was definitive” says Francois de Bodinat, Chief Marketing Officer at ZeroLight. “The unification of StarVR’s high-quality hardware and our graphical expertise has delivered a benchmark for visual clarity in the commercial immersive technology sector.”

Video: StarVR & ZeroLight deliver Premium Virtual Reality at London Tech Week 

StarVR’s unique design increases the user’s ability to perceive the virtual world, harnessing peripheral vision for a more natural experience. Located in the Acer booth, Hall 12 Booth 107, the StarVR & ZeroLight demonstration will allow users to explore and interact with a highly-detailed digital vehicle, providing all potential configurations so that each person can define their preference. Such experiences are disrupting the automotive retail sector, empowering both customers and brands alike.

“IFA will showcase how the combination of ZeroLight and StarVR disrupts the car buying experience. Future car customers will be able to see their exact configuration in unbelievable clarity from a convenient city centre location.” said Guillaume Gouraud, Industry Relations and Business Development Europe for StarVR Corp. “People are in awe when they try StarVR, its visual capability fully immerses people in a stunning car experience. ZeroLight is making full use of StarVR’s ultra-wide field of view and massive pixel count. It’s beyond anything you have seen in real-time in VR.”

Video: StarVR & Zerolight Present Premium Virtual Reality for Enterprise 

Find out more about StarVR & ZeroLight. 

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About Us

Starbreeze is a global game company whose vision is to be a leading provider in the entertainment industry by creating world-class experiences. Starbreeze was founded in 1998 and has since evolved into a well-established developer and publisher of PC and console games and VR products aimed at the global market. With studios in Stockholm, Paris, Los Angeles, San Francisco, Barcelona, Brussels, Bangalore and Dehradun. Starbreeze develops high-quality entertainment products based on proprietary and third-party rights, both in-house and in partnership with external game developers. Operations are organized in three business areas: Starbreeze Games for own game development, Publishing, and VR Tech for technology development including the StarVR venture. Starbreeze shares are listed on Nasdaq Stockholm under the tickers STAR A and STAR B with the ISIN-codes SE0007158928 (A share) and SE0005992831 (B share). For more information, please visit starbreeze.com

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