Aet Altroff appointed Head of Customer Value Management

Aet Altroff is appointed Head of Customer Value Management (CVM) in Swedbank and member of the Group Executive Committee. This is a new Group function in Swedbank that will develop the bank’s ability to offer personalised services and products.

In October of 2016 Swedbank announced the creation of Digital Banking with the aim to ensure digital development, transformation and innovation. At the same time Swedbank announced that a new organisation - CVM - was being formed. CVM will drive customer loyalty with proactive, relevant and personalised offers distributed to the right channel at the right time based on customer insights.

- Aet’s solid experience in the area of retail banking and proven track record of building customer loyalty is a great asset for Swedbank and I am very pleased that we are now able to launch CVM. Aet and her team have an important task to continue developing our customer data and analytics abilities in all four home markets. Their foremost target is more satisfied and loyal customers through personalised offers, says Birgitte Bonnesen, President and CEO of Swedbank.

Aet Altroff has a bachelor in Business Administration from the Tallinn Technical University.  She has had several leading positions in Swedbank with a focus on retail banking and customer loyalty. 

For more information:
Claes Warrén, Press Contact, Swedbank, phone +46 70 375 00 54

Swedbank AB (publ) is required  to disclose this information pursuant to Regulation (EU) No 596/2014 on market abuse, the Swedish Financial Instruments Trading Act (1991:980) and/or the regulatory framework  of Nasdaq Stockholm). This information was sent to be published on 2 February 2017 at 07.05 CET.

Swedbank främjar en sund och hållbar ekonomi för de många människorna, hushållen och företagen. Vår vision är att stå för hållbar tillväxt “Beyond Financial Growth”. Som en ledande bank på hemmamarknaderna Sverige, Estland, Lettland och Litauen erbjuder vi ett brett utbud av finansiella tjänster och produkter. Swedbank har drygt 7 miljoner privatkunder och ca 640 000 företags- och organisationskunder med 266 kontor i Sverige och 143 kontor i de baltiska länderna. 2015 hade vi 850 miljoner digitala kontakter med våra kunder. Koncernen har även verksamhet i övriga Norden, USA och Kina. Den 30 september 2016 uppgick balansomslutningen till 2 394 miljarder kronor.
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Swedbank promotes a sound and sustainable financial situation for the many people, households and companies. Our vision is to contribute to development “Beyond Financial Growth”. As a leading bank in the home markets of Sweden, Estonia, Latvia and Lithuania, Swedbank offers a wide range of financial services and products. Swedbank has over 7 million retail customers and around 647 000 corporate customers and organisations with 220 branches in Sweden and 134 branches in the Baltic countries. The group is also present in other Nordic countries, the US and China. As of 24 October 2017 the group had total assets of SEK 2 460 billion. Read more at


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