Swedbank in Estonia reputation leader

Swedbank in Estonia has been elected the Most Reputable Large Company in Estonia 2012. This is the fifth consecutive year that Swedbank holds the position of being reputation leader and the best-known company among large companies in Estonia.

The survey "Awareness and image of large enterprises in Estonia 2012" has been held annually since 1999 and Swedbank has for the past five years been the reputation leader.

Swedbank’s reputation index this year rose to 7,97 points, on a 10 grade scale, compared to 7,93 last year, followed by mobile operator EMT (7,59 points) and Tallinn Harbour (7,59 points).

“It is very satisfying to see that our reputation and brand continues to hold such a strong position in Estonia and that our customers show this appreciation. I´d like to thank management and all co-workers in Estonia for good job. This inspires us to work even more to improve for our customers”, commented Swedbank’s CEO Michael Wolf.

Priit Perens, Head of Swedbank in Estonia, added:

“Our overall image index 2012 is the highest for us in four years. I am especially glad that we have maintained our image leader position and our likeability index. I believe that direct customer feedback via Net Promoter Score gives us valuable input from customers and helps us to improve our processes and services.”

The survey was conducted from 28 March to 2 May 2012 with about 1000 respondents in the age 15-74.


For further information, please contact:
Thomas Backteman, Head of Corporate Affairs, Swedbank, phone: +46 708 311 166
Mart Siilivask, Press Officer, Swedbank Estonia, phone: +372 523 84 02
Anna Sundblad, Press Manager, Swedbank, phone: +46 70 321 39 95

Swedbank promotes a sound and sustainable financial situation for the many people, households and companies. Our vision is to contribute to a development “Beyond Financial Growth”. As a leading bank in the home markets Sweden, Estonia, Latvia and Lithuania, Swedbank offers a wide range of financial services and products. Swedbank has 7.8 million retail customers and around 531,000 corporate customers and organizations with 315 branches in Sweden and over 200 branches in the Baltic countries. The group is also present in other Nordic countries, the U.S., China, Russia and Ukraine. As of 31 March, 2012 the group had total assets of SEK 1,889 billion. Read more at www.swedbank.com

About Us

Swedbank promotes a sound and sustainable financial situation for the many people, households and companies. Our vision is to contribute to development “Beyond Financial Growth”. As a leading bank in the home markets of Sweden, Estonia, Latvia and Lithuania, Swedbank offers a wide range of financial services and products. Swedbank has over 7 million retail customers and around 647 000 corporate customers and organisations with 220 branches in Sweden and 134 branches in the Baltic countries. The group is also present in other Nordic countries, the US and China. As of 24 October 2017 the group had total assets of SEK 2 460 billion. Read more at www.swedbank.com

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