Erica Ehm announced as master of ceremonies for West Coast Social Media Awards

Creator and Publisher of YummyMummyClub.ca and former MuchMusic host to present keynote address

The organizers of the West Coast Social Media Awards are pleased to announce former rock and roll TV host turned digital publisher, Erica Ehm, will host the awards celebration Friday, June 8, 2012 in Victoria, BC.  A born multi-tasker, Ehm will host the awards Friday night, and then takes a turn at the podium as keynote speaker on Saturday at the Social Media Camp conference which is held concurrently.

“I went from rock’n roll to rocking a cradle” says Ehm, who has created an online community for mothers struggling with the reality of being a modern parent. “As the site grew I immersed myself in social media when I realized there was a digital audience craving lessons on how to keep the woman in the mom.”  The YummyMummyClub.ca website has multiple bloggers and is a powerful resource for women who see the world through the prism of motherhood.

Ehm’s funny and poignant blog reveals her own evolution from the world of rock and roll to motherhood, being a work from home entrepreneur and the truth about reinventing oneself. Ehm spent more than ten years on air on Canada’s nation music station MuchMusic, becoming one of the faces of her generation. A songwriter, actress and playwright, Ehm’s career expanded into theatre, radio, songwriting and publishing.

With her well known cheeky and playful nature, award ceremony attendees can expect to hear about Ehm’s personal experiences with starting and running a successful digital media company as well as her Twitter addiction. Social Media Camp co-founder Paul Holmes advises that more than 800 expected attendees that Ehm will speak to at the Saturday plenary session. Ehm has been a passionate and entertaining proponent of understanding what drives today's modern parent.

The second annual West Coast Social Media Awards are held in conjunction with Social Media Camp, one of the leading social media learning events in North America.

Best selling author and social media expert Chris Brogan has already been announced as the keynote speaker on Friday, June 8, 2012. For information and to register for Social Media Camp, visit http://socialmediacamp.ca/about/registration/ .

About the West Coast Social Media Awards
The second annual West Coast Social Media Awards will honour the best social media promotion and engagement campaigns. This year, the awards will use crowd sourcing to poll social media consumers on the nomination categories in an effort to have the celebration reflect the social media trends that users value.  For more information on the West Coast Social Media Awards, visit   www.westcoastsocialmediaawards.com

About Social Media Camp
The third annual Social Media Camp will be held at the Victoria Conference Centre, June 8 - 9, 2012.  Created by Paul Holmes and Chris Burdge , Social Media Camp has grown to be the world’s largest learning forum of its kind , bringing together the brightest social media minds in North America for two days of social media exploration, sharing and teaching, with ample time built in for  networking.  The agenda will include workshops, panels, key note speakers, roundtables, social showcase, a knowledge cafe, trade show, and the  West Coast Social Media Awards . Sessions will also include clearly defined streams for beginners and advanced users. For more information and to register, visit www.socialmediacamp.ca .   Facebook: SocialMediaCamp Twitter: @SocMediaCamp . Google + .

About Erica Ehm
Erica Ehm, founder/publisher of www.YummyMummyClub.ca ,  is one of Canada's most recognized personalities. Chosen to be the first female MuchMusic host, she became the voice of her generation. Since then Ehm has remained in the spotlight as her multi-faceted media career has blossomed in television, radio, film, theatre, journalism, songwriting, and music publishing.

YummyMummyClub.ca is the online social network that speaks to the woman in every mom. Erica's message is one of empowerment. It was her difficult transition from career woman to exhausted mother that inspired Erica to create an online destination for women with children. A multi-tasking mom of two, Erica and her yummy YMC team have become well-read resources for Canadian women looking for insight and advice on how to survive mummydom. Coming up with new and playful ways to connect brands with moms is Erica's definition of fun (she doesn't get out much).

Her son Joshua, daughter Jessie and husband Terry are the reason Erica is a Yummy Mummy.

Media Contacts:
For the West Coast Social Media Awards:
Chris Burdge, Social Media Camp: 250-508--7761 (cell) or   chris@socialmediacamp.ca  
Brian Cant, Tartan Group: 250-592-3838 or   brian@tartangroup.ca

For Erica Ehm:
Janine Fawcett, J9 Communications: 416-255-5881 or j9@ontheboards.com

About Us

The Tartan Group is a leading public relations and marketing communications firm specializing in travel, tourism, real estate and resort development. With offices in Victoria, Vancouver, and New York plus affiliates across North America, we create and build stories and reputations - in print and on-line. We use fully integrated media & community relations, communications planning, issues management, reputation management and digital strategies to enhance our client’s business development and goals.

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Quick facts

Best selling author and social media expert Chris Brogan has already been announced as the keynote speaker on Friday, June 8, 2012.
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Social Media Camp co-founder Paul Holmes advises that more than 800 expected attendees that Ehm will speak to at the Saturday plenary session.
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Quotes

As the www.YummyMummy.ca site grew I immersed myself in social media when I realized there was a digital audience craving lessons on how to keep the woman in the mom.
Erica Ehm