5 Misunderstood Content Marketing Terms
Las Vegas, NV-June 23, 2015-Content marketing terms, while often thrown around, aren’t fully understood by many professionals requiring new content. From lifestyle marketing to a call-to-action, Textbroker will define five of the most common terms that will help brands clarify what type of content they need.
Voice encompasses the style of writing. When the subject is acted on by the verb, it’s considered passive writing. The following sentence is an example: “The speech was written by the boss.” Active voice occurs when the subject is doing the acting. For example, “The boss wrote the speech.” To communicate information most effectively, writers generally should use an active voice.
A narrative point of view refers to the perspective from which information is being communicated. First-person narrative is told from the writer’s viewpoint and uses pronouns like “I” and “we,” second person addresses the reader directly and third person uses pronouns like “he” and “they.” Brands that want to connect with the reader personally often communicate through a first-person or second-person point of view, and companies that aim to come across as professional or authoritative use third person.
Evergreen content is material that is perpetually relevant. Its form ranges from “How-to” guides to glossary terms. Content about a trending topic or an upcoming one-time event isn’t considered evergreen because it will become outdated. While topical content is important, it’s recommended to produce evergreen content as well because it will continue to be valuable to the brand itself as well as to its consumers and search engines long after the content is initially produced.
Lifestyle and technical marketing offer two different approaches to marketing. Technical explains the features and characteristics of a product or service; lifestyle shows how the product or service will add value to the consumer’s life. Take a piece of sporting equipment, for example. The technical description would highlight the qualities of the item, such as its design, shape or weight, and the lifestyle description would explain an emotion or experience that would occur as a result of using the item. The type of marketing most beneficial varies, depending on the business and its goals.
A call-to-action (CTA) encourages readers to take an immediate action. Verbs like “call,” “subscribe,” “click” and “visit” are common. For the best response rate on a CTA, brands should include a strong verb as well as explain why it’s beneficial for the reader to follow through with the action.
Industry vocabulary can be confusing, but Textbroker, the leading provider of on-demand, unique written content, can help to clarify content-related terms as well as aid in the content creation process.
Textbroker International LLC
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Textbroker is the leading internet platform for on-demand, unique written content. Their marketplace of more than 100,000 US-based freelance authors deliver high quality articles, blog posts, product descriptions, web copy, press releases, white papers and other types of content. Additionally, Textbroker offers custom content from professional, native-speaking authors in German (textbroker.de), French (textbroker.fr), UK English (textbroker.co.uk), Spanish (textbroker.es), Dutch (textbroker.nl), Italian (textbroker.it), Polish (textbroker.pl), Portuguese (textbroker.pt) and Brazilian Portuguese (textbroker.com.br). They are backed, in part, by Viewpoint Capital Partners, a €200 million private equity firm. More information is available at www.textbroker.com.