Springbank Flowers wins fourth gold at Chelsea

Springbank Flowers, Manchester’s leading florist, has won another prestigious gold medal at Chelsea Flower Show 2012. Joe Massie, one of Springbank’s rising stars, has won RHS Young Chelsea Florist of the Year and Best in Show for the fourth year running.

Joe, who’s been at Springbank for almost four years, fulfilled the brief - a chandelier suitable for an event to celebrate The Queen’s Jubilee - with vigour and class. His display was built on a clear Perspex frame using heavy-duty fishing line. It incorporated Swarovski crystals and a delicate display of Vanda Orchids, Miniature Phalaenopsis, Aquilegia, Ceropegia sandersonii, Matricaria, Tillandsia and Green Hellebores. Joe designed the display using CAD software and, once finished, it weighed 19.3kg. It showed off Joe’s technical expertise and made quite an impression on the passing crowds as well as the judges. He said of the triumph; “I’m grateful to Hilverda De Boer and Anco Pure Vanda for providing such excellent blooms for me to work with and to the team at Springbank for supporting me throughout the process. This is my fourth win at Chelsea but I think I’m getting more nervous each year. You don’t get much bigger than Chelsea!”

Anna-Liisa Evans, Owner of Springbank Flowers, said; “I’m so proud of my team. I’ve been saying they’re the best for years. As well as celebrating with Joe, our fingers are firmly crossed for our senior finalist, Heather Rogers, whose display will be judged this Thursday. The technical expertise both these finalists have displayed is awesome and the final pieces are mesmerising. Champagne all round.”

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Media contacts

Hana Ballard hana@thebridgemarketing.co.uk 07810 448319

Frankie Scott frankie@springbankflowers.co.uk 0161 8775888

Notes to Editors:

Springbank Flowers

Springbank Flowers is one of the UK’s leading florists. Since 1990 their creativity, energy and unique eye for detail enables them to deliver truly bespoke, beautiful events decoration for private and corporate clients.

From their HQ in Manchester they travel across the UK and Europe, the team transform any venue into a breath-taking setting making sure that it’s one of a kind. And they don’t stop there! They also do exquisite bouquets for special occasions and spectacular corporate flowers for hotels, shops and offices. Springbank ensures their clients make the right impression whether they’re going for opulence or warmth, grand gestures, or understated elegance.

www.springbankflowers.co.uk

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The Bridge Marketing was launched in July 2011 by Hana Ballard. It became a family business earlier this year with Jan and Simon Ballard joining the team. With over 50 years combined marketing experience, The Bridge supports a diverse range of clients; helping to define their proposition, hone their key messages and create and develop their brand. The Bridge is different from a normal marketing agency as the team also manage their clients' marketing activity on an ongoing basis, acting as the equivalent of an in-house marketing team. From PR to video, digital to offline communications, direct mail to websites – The Bridge Marketing helps with anything that frees up their clients’ time so they can concentrate on running their business. http://thebridgemarketing.co.uk http://twitter.com/#!/TheBridgeMktg

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Joe Massie, one of Springbank’s rising stars, has won RHS Young Chelsea Florist of the Year and Best in Show for the fourth year running.
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Quotes

“I’m grateful to Hilverda De Boer and Anco Pure Vanda for providing such excellent blooms for me to work with and to the team at Springbank for supporting me throughout the process. This is my fourth win at Chelsea but I think I’m getting more nervous each year. You don’t get much bigger than Chelsea!”
Joe Massie, Designer at Springbank Flowers
“I’m so proud of my team. I’ve been saying they’re the best for years. As well as celebrating with Joe, our fingers are firmly crossed for our senior finalist, Heather Rogers, whose display will be judged this Thursday. The technical expertise both these finalists have displayed is awesome and the final pieces are mesmerising. Champagne all round.”
Anna-Liisa Evans, Owner of Springbank Flowers